Content Marketing Lead: AI‑Driven, Multi‑Format Growth

Workleap - en; United States; Remote; USD 60,429 - 74,647; Full time

Benefits offered by this job

LTIP program

RRSP + health insurance

Telemedicine

Annual wellness budget

Flexible vacation policy

Remote work

Job summary

Workleap is seeking a Content Marketing Manager to build the engine that powers our storytelling across the funnel. You will audit existing content, establish production rhythms, and design the distribution logic that fuels the entire marketing system.

You’ll own the content system end-to-end, choosing formats, collaborating across teams, and applying AI judiciously to elevate output while preserving a human voice.

Qualifications

• 4+ years in content marketing or editorial roles across multiple formats.
• Strong editorial instincts and ability to spot story angles.
• Proven copywriting ability for long-form and short-form content.
• Ability to choose and direct the right medium for a given objective.

Responsibilities

• Build and run a content engine that maximizes value from a single idea across channels.
• Decide the best medium for each objective and produce or direct it accordingly.
• Identify angles, map internal sources, and shape the distribution plan with leadership.
• Turn internal expertise into content by featuring product leaders and experts.
• Own performance tracking and refine angles, formats, and investment.
• Integrate AI across the content workflow with judicious judgment.

Skills

Content marketing

Editorial

Copywriting

Multi-format content

AI content tools

Tools

AI content tools

Job description

Workleap is seeking a Content Marketing Manager to build the engine that powers our storytelling across the funnel. You will audit existing content, establish production rhythms, and design the distribution logic that fuels the entire marketing system.

You’ll own the content system end-to-end, choosing formats, collaborating across teams, and applying AI judiciously to elevate output while preserving a human voice.