Director of Customer-Centric Content Strategy

HSAD North America; Englewood Cliffs (NJ); On-site; USD 180,000 - 260,000; Full time

Job summary

HSAD USA seeks a strategic content and storytelling leader to build and lead the Creative Strategy capability within the Content Experience Group. You will translate brand value into scalable narrative systems guiding discovery, consideration, decision-making, and conversion across D2C, retail, marketplace, and more.

The role combines brand strategy, customer insight, and commerce storytelling to scale frameworks across channels and touchpoints, reporting to the Head of Content Experience.

Qualifications

• 10+ years of experience in brand strategy, content strategy, creative strategy, communications planning, or integrated marketing strategy.
• Experience building messaging and narrative systems across multiple channels.
• Strong understanding of customer journey and decision-making behavior.
• Experience developing content strategies for digital, commerce, and customer experience environments.

Responsibilities

• Define brand and product narratives.
• Develop messaging architectures.
• Create customer-centric storytelling approaches.
• Ensure consistency across all customer touchpoints.
• Act as the primary strategic advisor on content and storytelling.
• Lead the Creative Strategy organization and coach the team.

Skills

Brand strategy

Content strategy

Creative strategy

Communications planning

Integrated marketing

Job description

HSAD USA seeks a strategic content and storytelling leader to build and lead the Creative Strategy capability within the Content Experience Group. You will translate brand value into scalable narrative systems guiding discovery, consideration, decision-making, and conversion across D2C, retail, marketplace, and more.

The role combines brand strategy, customer insight, and commerce storytelling to scale frameworks across channels and touchpoints, reporting to the Head of Content Experience.