Creative Strategy Director

HSAD North America; Englewood Cliffs (NJ); On-site; USD 180,000 - 260,000; Full time

Job summary

HSAD USA seeks a strategic content and storytelling leader to build and lead the Creative Strategy capability within the Content Experience Group. You will translate brand value into scalable narrative systems guiding discovery, consideration, decision-making, and conversion across D2C, retail, marketplace, and more.

The role combines brand strategy, customer insight, and commerce storytelling to scale frameworks across channels and touchpoints, reporting to the Head of Content Experience.

Qualifications

• 10+ years of experience in brand strategy, content strategy, creative strategy, communications planning, or integrated marketing strategy.
• Experience building messaging and narrative systems across multiple channels.
• Strong understanding of customer journey and decision-making behavior.
• Experience developing content strategies for digital, commerce, and customer experience environments.

Responsibilities

• Define brand and product narratives.
• Develop messaging architectures.
• Create customer-centric storytelling approaches.
• Ensure consistency across all customer touchpoints.
• Act as the primary strategic advisor on content and storytelling.
• Lead the Creative Strategy organization and coach the team.

Skills

Brand strategy

Content strategy

Creative strategy

Communications planning

Integrated marketing

Job description

HSAD USA is seeking a strategic content and storytelling leader to build and lead the Creative Strategy capability within the Content Experience Group

The Creative Strategy Director is responsible for defining how brands, products, services, and customer experiences are translated into compelling narratives, messaging systems, and content frameworks that help customers discover, understand, compare, and choose products across the customer journey.

This role extends beyond traditional campaign planning and creative development. The Creative Strategy Director will lead the creation of scalable customer-centric messaging systems that support discovery, consideration, decision-making, and conversion across D2C, retail, marketplace, media, CRM, and AI-driven discovery environments.

The ideal candidate combines brand strategy, customer insight, content strategy, and commerce storytelling expertise with the ability to build repeatable frameworks that can scale across channels and customer touchpoints

Mission

Design and scale customer-centric narrative systems that connect brand storytelling, customer needs, product value, and business objectives to drive discovery, engagement, and conversion.

Reports To

Head of Content Experience

Organizatio"n Scope

Lead the Creative Strategy Team and serve as the organization’s center of excellence for:

• Brand Narrative
• Customer Intent Mapping
• Product Story telling
• Category Story telling
• Discovery Content Strategy
• Conversion Content Planning
• AI-Ready Content Strategy

Key Responsibilities

Develop and maintain integrated narrative and messaging frameworks across products, categories, and customer journeys.

Responsibilities include:

• Defining brand and product narratives
• Developing messaging architectures
• Creating customer-centric storytelling approaches
• Ensuring consistency across all customer touchpoints

Act as the steward of how customer needs, business priorities, and brand positioning are translated into content experiences.

2. Customer Insight & Intent Strategy

Lead the development of customer-focused content strategies rooted in audience understanding and decision-making behavior.

Responsibilities include:

• Objection identification and resolution frameworks
• Information need assessment

Translate customer insights into actionable content and messaging strategies.

3. Discovery & Conversion Content Strategy

Design content strategies that improve discoverability and conversion performance across digital and retail environments.

Responsibilities include:

• Discovery content frameworks
• Product comparison frameworks
• Decision-support content systems

Ensure content strategies support customer evaluation and purchasing decisions.

4. AI-Ready Content Strategy

Partner with the AX Transformation Office and Content Operations team to develop future-ready content frameworks.

Responsibilities include:

• AI-readable content structures
• Question-and-answer content frameworks
• Conversational content strategies
• Content modularization strategy

Support the organization’s readiness for AI-driven discovery and answer-based customer experiences.

Establish strategic consistency across all content ecosystems.

Provide strategic guidance for:

• PDP contentRetail and marketplace content
• CRM content
• Campaign content
• AI discovery content

Ensure consistent customer understanding regardless of channel.

5. Cross-Functional Collaboration

Partner closely with:

• Experience Design Team
• Content Production Team
• Content Operations Team
• Client Service Group
• Channel Operations Group
• Media Performance Team

Translate business objectives into content and messaging strategies that can be executed effectively across teams. Serve as the primary strategic advisor on content, messaging, and customer storytelling.

6. Team Leadership & Capability Development

Build and develop a high-performing Creative Strategy organization.

Responsibilities include:

• Coaching and mentoring
• Methodology development
• Capability building

Create repeatable frameworks, tools, and best practices that elevate strategic thinking across the organization.

Qualifications

Required Experience

• 10+ years of experience in brand strategy, content strategy, creative strategy, communications planning, or integrated marketing strategy
• Experience building messaging and narrative systems across multiple channels
• Strong understanding of customer journey and decision-making behavior
• Experience developing content strategies for digital, commerce, and customer experience environments

Preferred Experience

• Consumer electronics or technology categories
• D2C and retail commerce ecosystems
• Product marketing and category storytelling
• Customer experience strategy
• AI-era content strategy and knowledge architecture