Head of Content & Innovation Strategy

Nexstar Media Group; Houston (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Nexstar Media Group seeks a Director of Content and Innovation to lead the Content Department across newsroom operations, digital content, streaming, social, weather, sports and production. You will build a multiplatform strategy focused on total audience growth, engagement, and community impact.

We’re looking for a storyteller at scale who can establish workflows across broadcast, streaming, digital, and emerging platforms, coach teams, and use analytics to drive performance while advancing a

Qualifications

• Bachelor’s degree in Journalism, Communications, Media Studies, or related field.
• Minimum five years newsroom experience, including at least two years in content leadership or data-driven decision making.
• Experience leading content teams across multiple platforms (digital, social, streaming, and broadcast).
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Proven ability to lead organizational change and implement new workflows and content strategies.
• Strong editorial judgment and commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives.
• Strong leadership, communication, collaboration, decision-making and problem-solving skills.

Responsibilities

• Lead all aspects of the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a multiplatform content strategy focused on total audience growth, engagement, and community impact.
• Build a “Content First” culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production.
• Establish and manage rolling editorial workflows that allow content to move seamlessly across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Lead recruitment, coaching, training, and performance management for all content staff to prepare current and future content creators and newsroom leaders to excel in our modernized, “Content First” newsroom.
• Use audience insights, analytics, and performance data to inform content decisions and improve results across all platforms.
• Encourage experimentation, innovation, and the development of new content formats that differentiate the station in the market.
• Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term total audience development.
• Ensure content consistently reflects journalistic excellence, community impact, creativity, and audience value.
• Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
• Perform other duties as assigned.

Skills

Leadership

Communication

Collaboration

Decision-making

Problem-solving

Education

Bachelor’s degree in Journalism, Communications, Media Studies, or related field

Job description

Nexstar Media Group seeks a Director of Content and Innovation to lead the Content Department across newsroom operations, digital content, streaming, social, weather, sports and production. You will build a multiplatform strategy focused on total audience growth, engagement, and community impact.

We’re looking for a storyteller at scale who can establish workflows across broadcast, streaming, digital, and emerging platforms, coach teams, and use analytics to drive performance while advancing a