Multiplatform Content & Innovation Director

Nexstar Media Group; Panama City (FL); On-site; USD 150,000 - 200,000; Full time

Job summary

Nexstar Media Group in Panama City, FL is seeking a Director of Content & Innovation to lead multiplatform storytelling and audience growth across broadcast, streaming, digital, and social channels.

You'll champion a Content First culture, modernize workflows, and mentor a diverse team to produce local journalism that informs, engages, and differentiates the station in a fast-paced media landscape.

Qualifications

• Bachelor's degree in Journalism or related field, or equivalent combination of education and experience.
• vMinimum five years newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision making.
• Demonstrated success leading content teams across multiple platforms, including digital, social, streaming, and broadcast.
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Proven ability to lead organizational change and implement new workflows, technologies, and content strategies.
• Strong editorial judgment and a commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives.

Responsibilities

• Lead all aspects of the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a comprehensive multiplatform content strategy focused on total audience growth, engagement, and community impact.
• Build a "Content First" culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production.
• Establish and manage rolling editorial workflows that allow content to move seamlessly across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Lead recruitment, coaching, training, and performance management for all content staff to prepare current and future content creators and newsroom leaders to excel in our modernized, "Content First" newsroom.

Skills

Leadership

Editorial judgment

Analytics

Audience development

Cross-platform publishing

Staff development

Communication

Education

Bachelor's degree in Journalism/Communications/Media Studies or related field

Job description

Nexstar Media Group in Panama City, FL is seeking a Director of Content & Innovation to lead multiplatform storytelling and audience growth across broadcast, streaming, digital, and social channels.

You'll champion a Content First culture, modernize workflows, and mentor a diverse team to produce local journalism that informs, engages, and differentiates the station in a fast-paced media landscape.