Director of Content & Innovation

Nexstar Media Group; Houston (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Nexstar Media Group seeks a Director of Content and Innovation to lead the Content Department across newsroom operations, digital content, streaming, social, weather, sports and production. You will build a multiplatform strategy focused on total audience growth, engagement, and community impact.

We’re looking for a storyteller at scale who can establish workflows across broadcast, streaming, digital, and emerging platforms, coach teams, and use analytics to drive performance while advancing a

Qualifications

• Bachelor’s degree in Journalism, Communications, Media Studies, or related field.
• Minimum five years newsroom experience, including at least two years in content leadership or data-driven decision making.
• Experience leading content teams across multiple platforms (digital, social, streaming, and broadcast).
• Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.
• Experience building high-performing teams through coaching, mentoring, and professional development.
• Proven ability to lead organizational change and implement new workflows and content strategies.
• Strong editorial judgment and commitment to journalistic excellence.
• Experience using analytics and audience data to guide content decisions and measure success.
• Ability to establish long-term goals, develop strategic plans, and execute performance objectives.
• Strong leadership, communication, collaboration, decision-making and problem-solving skills.

Responsibilities

• Lead all aspects of the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.
• Develop and execute a multiplatform content strategy focused on total audience growth, engagement, and community impact.
• Build a “Content First” culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production.
• Establish and manage rolling editorial workflows that allow content to move seamlessly across broadcast, streaming, digital, social, and emerging platforms.
• Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.
• Lead recruitment, coaching, training, and performance management for all content staff to prepare current and future content creators and newsroom leaders to excel in our modernized, “Content First” newsroom.
• Use audience insights, analytics, and performance data to inform content decisions and improve results across all platforms.
• Encourage experimentation, innovation, and the development of new content formats that differentiate the station in the market.
• Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term total audience development.
• Ensure content consistently reflects journalistic excellence, community impact, creativity, and audience value.
• Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.
• Perform other duties as assigned.

Skills

Leadership

Communication

Collaboration

Decision-making

Problem-solving

Education

Bachelor’s degree in Journalism, Communications, Media Studies, or related field

Job description

What You’ll Do

Lead all aspects of the Content Department across newsroom operations, digital content, streaming/CTV, social media, weather, sports, and content production.

Develop and execute a comprehensive multiplatform content strategy focused on total audience growth, engagement, and community impact.

Build a “Content First” culture that prioritizes storytelling, audience needs, and platform optimization over traditional show-based production.

Establish and manage rolling editorial workflows that allow content to move seamlessly across broadcast, streaming, digital, social, and emerging platforms.

Drive growth of live streaming, CTV programming, digital video, vertical video, and other audience-focused content initiatives.

Lead recruitment, coaching, training, and performance management for all content staff to prepare current and future content creators and newsroom leaders to excel in our modernized, “Content First” newsroom.

Use audience insights, analytics, and performance data to inform content decisions and improve results across all platforms.

Encourage experimentation, innovation, and the development of new content formats that differentiate the station in the market.

Partner with station leadership to identify opportunities for growth, operational efficiency, and long-term total audience development.

Ensure content consistently reflects journalistic excellence, community impact, creativity, and audience value.

Oversee content budgets, resource allocation, and strategic investments in technology, training, and workflow.

Perform other duties as assigned.

What We’re Looking For (Requirements & Qualifications)

Bachelor’s degree in Journalism, Communications, Media Studies, or a related field, or an equivalent combination of education and experience.

Minimum five years newsroom experience, including at least two years in content leadership, news leadership, or data-driven decision making.

Demonstrated success leading content teams across multiple platforms, including digital, social, streaming, and broadcast.

Strong understanding of total audience development, content strategy, streaming, CTV, social video, and digital publishing.

Experience building high-performing teams through coaching, mentoring, and professional development.

Proven ability to lead organizational change and implement new workflows, technologies, and content strategies.

Strong editorial judgment and a commitment to journalistic excellence.

Experience using analytics and audience data to guide content decisions and measure success.

Ability to establish long-term goals, develop strategic plans, and execute performance objectives.

Strong leadership, communication, collaboration, decision-making and problem-solving skills.

Ability to thrive in a fast-paced environment while managing multiple priorities and deadlines.

Experience with newsroom, digital publishing, streaming, and content production technologies preferred.

Passion for innovation, community storytelling, and the future of local journalism.

Success in This Role

The ideal candidate understands that great journalism is no longer created for a single platform. The Director of Content and Innovation is a builder, a coach, an innovator, and a content strategist who can inspire teams to create compelling local content that connects with audiences across every screen and platform while preparing the station for the future of local media.

OUR VALUES

We respect our audience, customers, team members and owners. We encourage every individual’s contribution and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communication, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve. Each of our television stations are local service businesses.

OPPORTUNITY

With markets ranging from small to major, Nexstar has a place for every experience level. Whether you’re just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.