Associate Brand Manager: Growth & Innovation

Nordic Naturals; Watsonville (CA); Hybrid; USD 103,000 - 119,000; Full time

Job summary

Nordic Naturals is seeking an Associate Brand Manager to shape portfolio growth through consumer-driven innovation and integrated marketing. You will report to a Brand Manager and collaborate across functions to bring new products to market.

This role requires strong business acumen, strategic thinking, and excellent communication. A Bachelor's in Marketing or Business is required; 3+ years in brand management or related roles, MBA is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
• 3+ years of experience in Brand Management, Product Marketing, or related roles.
• Strong analytical skills; experience with syndicated market data is a plus.

Responsibilities

• Develop portfolio growth strategies aligned with brand priorities.
• Analyze business performance using syndicated data, retailer insights, and consumer research to identify opportunities.
• Lead cross-functional commercialization activities including packaging, positioning, claims, and go-to-market.
• Drive renovations, including reformulations and line extensions, and identify whitespace opportunities.
• Partner with Brand Managers to develop integrated marketing campaigns and assets.

Skills

Strategic Thinking

Cross-functional Leadership

Business & Consumer Curiosity

Communication & Influence

Initiative

Project Management

Adaptability

Collaboration

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Tools

MS Office

Excel

PowerPoint

Job description

Nordic Naturals is seeking an Associate Brand Manager to shape portfolio growth through consumer-driven innovation and integrated marketing. You will report to a Brand Manager and collaborate across functions to bring new products to market.

This role requires strong business acumen, strategic thinking, and excellent communication. A Bachelor's in Marketing or Business is required; 3+ years in brand management or related roles, MBA is a plus.