Remote Associate Brand Manager: Growth & Innovation

Nordic Naturals; United States; Remote; USD 103,000 - 119,000; Full time

Job summary

Nordic Naturals is seeking an Associate Brand Manager to shape growth of the portfolio through consumer-driven innovation, portfolio strategy, and integrated brand marketing. Reporting to Brand Manager, this role suits a marketer who translates consumer insights into new products and collaborates across functions to bring innovations to market.

You will lead cross-functional teams, analyze performance with syndicated data, and contribute to product positioning, launches, and retailer programs.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 3+ years of Brand Management, Product Management, Product Marketing, or Category Management; dietary supplement or CPG experience preferred.
• Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
• Experience supporting new product innovation and stage‑gate commercialization processes.
• Strong creative judgment and experience supporting integrated marketing campaigns.
• Demonstrated ability to lead cross‑functional teams, influence stakeholders, and keep projects on track.
• Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross‑functional partners and leadership.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Collaborative team player who thrives in a fast‑paced environment, embraces ambiguity, and builds structure where needed.

Responsibilities

• Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities.
• Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
• Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.
• Develop new product concepts from ideation through commercialization using Nordic Naturals’ stage-gate innovation process.
• Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
• Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long‑term portfolio growth.
• Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans.
• Contribute to annual brand plans, promotional calendars, and retailer marketing programs.
• Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels.
• Ensure all marketing initiatives reinforce Nordic Naturals’ premium brand positioning and scientific credibility.
• Demonstrate flexibility by adapting to evolving business priorities and contributing wherever needed to achieve team objectives.

Skills

Ownership & Accountability

Strategic Thinking

Business & Consumer Curiosity

Communication & Influence

Initiative

Collaboration

Project Management

Adaptability

Education

Bachelor’s degree in Marketing, Business, or a related field

MBA preferred

Tools

MS Office

Excel

PowerPoint

Job description

Nordic Naturals is seeking an Associate Brand Manager to shape growth of the portfolio through consumer-driven innovation, portfolio strategy, and integrated brand marketing. Reporting to Brand Manager, this role suits a marketer who translates consumer insights into new products and collaborates across functions to bring innovations to market.

You will lead cross-functional teams, analyze performance with syndicated data, and contribute to product positioning, launches, and retailer programs.