Head of B2C Growth & Revenue

Crystalia Glass; United States; Remote; USD 180,000 - 320,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonuses

On-site role 8:30 AM – 5:00 PM

Job summary

Crystalia Glass is seeking an experienced Head of Sales (B2C) to drive nationwide revenue growth and conversion across our retail footprint. The role demands a growth-oriented leader who can diagnose funnel bottlenecks and architect high-converting sales systems for custom-made physical products with $6K+ AOV.

The candidate will lead B2C sales teams, optimize multi-touch engagement, implement AI-driven QA, and ensure CRM hygiene.

Qualifications

• 10+ years of total sales experience, with 5+ years in sales leadership.
• 3+ years as head of a B2C sales function directly managing Team Leads or sales managers.
• Proven track record leading a B2C business generating $30M+ in annual revenue.

Responsibilities

• Develop and execute the overall B2C growth strategy and analyze sales data to improve revenue.
• Lead, mentor, and manage B2C Sales Team Leads and coaches to drive daily execution.
• Design end-to-end B2C customer engagement standards, multi-touch follow-ups, discounting discipline, and production handoffs.
• Embed AI workflows into daily sales operations for QA and coaching insights.
• Oversee CRM governance, pipeline stages, automation, and BI dashboards for action-oriented decisions.
• Collaborate with Marketing to optimize CAC, lead scoring, and channel mix; align with Estimating and Production for accurate quotes.

Education

Business or Marketing degree

Tools

HubSpot

Salesforce

ChatGPT

Job description

Crystalia Glass is seeking an experienced Head of Sales (B2C) to drive nationwide revenue growth and conversion across our retail footprint. The role demands a growth-oriented leader who can diagnose funnel bottlenecks and architect high-converting sales systems for custom-made physical products with $6K+ AOV.

The candidate will lead B2C sales teams, optimize multi-touch engagement, implement AI-driven QA, and ensure CRM hygiene.