B2C Growth Leader — AI-Driven Sales & Scale

Crystalia Glass; Dallas (TX); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive base salary

Bonuses based on performance

On-site role Mon–Fri 8:30–17:00

Ownership of sales strategy and growth

Job summary

Crystalia Glass is seeking an experienced Head of Sales (B2C) to drive nationwide revenue growth across our retail network. You will diagnose funnel bottlenecks, architect high-converting sales systems, and enforce rigorous operational discipline to scale inbound, call-driven consumer sales.

The role requires 10+ years in sales with 5+ years in leadership, plus a proven record of a $30M+ B2C business. You will lead a team, implement AI-based coaching, and collaborate with Marketing, Estimating,

Qualifications

• 10+ years of total sales experience with 5+ years in sales leadership.
• 3+ years as head of a B2C sales function directly managing Team Leads or sales managers.
• Demonstrated track record leading a B2C business generating $30M+ in annual revenue.

Responsibilities

• Develop and execute the overall B2C growth strategy with rigorous data analysis to identify root causes of lost revenue.
• Lead, mentor, and hold accountable B2C Sales Team Leads with clear cadences and QA standards.
• Design and refine end-to-end B2C engagement standards, multi-touch follow-ups, discounting discipline, and seamless order handoffs to production.
• Embed AI workflows for 100% call QA, surface objection patterns, and provide automated coaching insights to teams.
• Establish CRM governance, pipeline stages, automated tasks, and omnichannel sequences with BI dashboards.
• Develop playbooks, scripts, and coaching modules based on real call transcript data with Marketing and Training teams.
• Partner with Marketing to optimize CAC, lead scoring, and segment quality while aligning with Estimating and Production.
• Own full operational accountability for the B2C sales function with transparent CEO-facing reporting.

Skills

Sales leadership

Funnel optimization

CRM governance

Data-driven decision making

Executive communication

Education

Business or Marketing degree

Tools

HubSpot

Salesforce

ChatGPT

Claude

Gemini

Perplexity

Job description

Crystalia Glass is seeking an experienced Head of Sales (B2C) to drive nationwide revenue growth across our retail network. You will diagnose funnel bottlenecks, architect high-converting sales systems, and enforce rigorous operational discipline to scale inbound, call-driven consumer sales.

The role requires 10+ years in sales with 5+ years in leadership, plus a proven record of a $30M+ B2C business. You will lead a team, implement AI-based coaching, and collaborate with Marketing, Estimating,