Director, Media Analytics: Strategy & Client Impact

Socket.dev; Chicago (IL); On-site; USD 135,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Infinite Roar, Publicis Media's fastest-growing agency, is seeking a Director of Media Analytics to own analytics strategy, measurement design, and performance storytelling for a portfolio of clients. You will lead a team, partner with the VP, and translate business objectives into actionable measurement frameworks and KPI structures.

The role emphasizes cross-channel analytics, experimentation, and data-driven recommendations to shape media strategy and growth.

Qualifications

• 8–10 years in media analytics, measurement, and client-facing strategy roles.
• 5+ years of managing client relationships and senior stakeholders.
• 3+ years of direct people management and team development.
• Ability to translate complex analytics into business recommendations for exec audiences.
• Proven expertise in experimentation design, A/B testing, and incrementality.
• Deep understanding of digital and cross-channel planning, activation, and measurement.
• Knowledge of ad/marketing tech (MMM, attribution, identity resolution).
• Excellent communication, storytelling, and project management skills.

Responsibilities

• Own analytics strategy and client relationships across an assigned portfolio.
• Translate objectives into measurement frameworks, learning agendas, and KPI structures.
• Lead data storytelling to influence media strategy and investment decisions.
• Drive cross-channel measurement, experimentation, and full-funnel analysis.
• Standardize scalable analytics processes and playbooks across the practice.
• Directly manage and develop the analytics team and support new business efforts.

Skills

Media analytics

Client leadership

Data storytelling

Experimentation design

Cross-channel measurement

Strategic influence

People management

Education

Bachelor’s degree in marketing/analytics

Quantitative discipline preferred

Tools

Adobe Analytics

Google Analytics

MMM / attribution tools

Job description

Infinite Roar, Publicis Media's fastest-growing agency, is seeking a Director of Media Analytics to own analytics strategy, measurement design, and performance storytelling for a portfolio of clients. You will lead a team, partner with the VP, and translate business objectives into actionable measurement frameworks and KPI structures.

The role emphasizes cross-channel analytics, experimentation, and data-driven recommendations to shape media strategy and growth.