Director, Audience Strategy

Socket.dev

Chicago (IL)

On-site

USD 135,000 - 194,000

Full time

4 days ago

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Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Infinite Roar, Publicis Groupe's fast-growing agency, seeks a Director of Audience Strategy to operationalize and scale audience-led data strategies for multi-channel campaigns. You will lead the practice, collaborating with Strategy, Activation, Operations, and AdOps to implement a strategic roadmap for each client, leveraging 1P/2P/3P data and proprietary tech to drive ROI.

You will mentor a day-to-day team, evangelize product offerings, and partner with identity resolution platforms and CDPs

Qualifications

6+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly.
8+ years of experience in digital media and ad technology.
Excellent oral, written and client presentation skills.
In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs.

Responsibilities

Serve as the day-to-day team lead, mentoring team members and direct reports, managing delivery against client workflows and operationalizing the strategic vision for Audience Strategy.
Execute on the strategic vision, implementing workflows andaligning with strategic plans.
Represent Audience Strategy as the in-house expert on 1P/3P data and data-driven media activation, communicating across stakeholders.

Skills

Stakeholder management

Ad tech knowledge

Data-driven decision making

Project management

Agency experience

Tools

Identity resolution platforms

CDPs

DSPs

Ad servers

Job description

Company Description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

TheDirector, Audience Strategy, DTAIwill play an integral roleinoperationalizing and scaling theAudience Strategy practiceat Infinite Roar.In partnership with the VP of Audience Strategy, this role willdriveAd-Tech/MarTechand data-led integrationstrategies on behalf of our clients,whilepartneringclosely with Strategy, Activation, Operations, Media Analytics andAdOpsteamsto implement these strategiesacross multi-channel plans.

The Directorisahighly motivated,entrepreneurial, detail-oriented individual,balancing theirpassionforinnovativeMarTech& Datasolutioningexperiencewiththeir bias toward action. Theirpractical mindsetwill enable theoperationalizingofsuccessfulproofs of concepts andwill work towardstandardizingapproachesthat will allow the practice to scale.

The Directorwill work withAudience Strategypractice leadand DTAI leadership toimplementa strategic roadmap for each Infinite Roarclient, andwill be charged withstewardship ofthat plan.The Director willpartner with Infinite Roarclient teamsto educate them on the myriad uses ofaudience-leddatastrategies, leveraging 1P, 2P & 3P inputsto drive innovation,leveragingproprietarytechnology. This may includebutisnot limitedto:clean rooms, CDPs, advanced audience strategies, full-funnel measurement,targeting/re-targeting & suppression strategies. They will also generate insights andaudience profiles to align with strategic planning and will work withboth first-party andthird-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available.

The Director will partner with the development of an audience playbook& own the implementation,enabling approaches that willenhancead targeting by using real-time consumer behaviors and preferences for more relevant,“right-time-right-place”ad deliveryacross a myriad of publishers and platforms.

Requiring high levels of collaborationandembodyinga“player-coach”approach, theDirectorwillleadaday-to-day teamof direct reportsin providingclients& internal stakeholderswith a holistic understanding of their audience’s media consumption patterns, ensuring campaigns reach the right viewers on the most effective platformswhile developingand implementingdata-driven audience segmentation strategies using best-in-classtools, including 1P (Epsilon),third-party data providers (addressable& non-addressable, aggregators, industry research)as well astools likecomScore,SimilarWeb,Numerator,and others,to optimizenational, regional and localaudience segmentation andad targeting.

Responsibilities

Serve as the day-to-day team lead, mentoring team membersand direct reports,managing delivery against client workflows & operationalizingthe strategic visionfor Audience Strategy, developed in partnership with the Vice President, Audience Strategy

Executing onthe strategic vision,they willownthe resultanttacticalworkflows &implementations,including:creation ofstrategic audiences to drive growth,utilizationofbest-in-class deterministictechnologies,andon-goingdocumentationof audience strategy work

Represent Audience Strategy as thein-house expertson how1P and 3P audiencedata and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders

Guide and drive use of audience data to impact media strategies for clients based on overallobjectives,through the optimization ofaddressable and offline audience strategies,leveragingdata-driven processes to improve targeting precision andoptimizecampaign performance in real time

Conduct primary audience research, define core audiences to sustain and grow, andestablishstakeholder alignment to help shape marketing and content strategies

Implement & driveourpersonalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc.

Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)

Partnerwith the VP, Audience Strategy to understand thelandscape ofMarketingand DataTechnologiesand be able topair solutions with a client’s specific needs tobest drive key business outcomes.

Partner withDTAI leadstoevangelizeproduct offeringsacross DTAI and develop collaborativeaudience frameworks,aligned to the established measurement plan

Develop strong relationships withIdentity Resolution platforms, CDPs, or other AdTech solutions and projectmanagethedeployment and activation of data technology solutions.

Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases

Collaborate with the VP, Audience Strategy tooversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).

Share knowledge with client and internal teamsregardingaudience insights and results toimpactbusiness needs

Be seen as a leaderwithin DTAI, at Infinite Roar andwith the client.

Identifyopportunitiesto advance audience workand craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend

Qualifications

6+ years managingrelationships across complexhierarchies anddemonstratedability to influence indirectly

8+ years of experience in digital media and ad technology

Excellent oral, written and client presentation skills

In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders

Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations

Strong project management skills

Strongknowledgeindigitalmedia planning,executionand measurement processes

Previousagency-side experience preferred

Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms

Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobileweband in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics

DigitalAudience and Performance Marketing Data Analytics experience preferred

Deep understandingandexperience-based point-of-view onbest ofbreed technology tools for BI/Data Analytics, Martech,Adtech, CDP, CRM, etc.preferred.

Start-up experience is a plus

Embodya can-do attitude, and a “figureoutability” mindset

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.