Director, Audience Strategy

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 135,000 - 194,000; Full time

Job summary

Infinite Roar, Publicis Media's fastest-growing agency, is seeking a Director of Audience Strategy to lead the data strategy that powers client growth. This role sits at the intersection of strategy, activation and measurement, translating complex identity and data capabilities into actionable audience recommendations.

The ideal candidate is entrepreneurial, detail-oriented, and able to communicate technical concepts to non-technical stakeholders.

Qualifications

• 6+ years managing relationships across complex hierarchies.
• 7+ years of experience in digital media and ad technology.
• Excellent oral, written and client presentation skills.
• Strong analytical skills to drive data-driven decisions.

Responsibilities

• Evaluate client business and develop growth-focused approaches.
• Translate strategy into audiences and activation plans.
• Present data strategy to clients and align with internal teams.
• Advise on technology gaps and source appropriate solutions.
• Document audience definitions and activation processes.

Skills

Relationship management

Digital media & ad tech

Client presentation

Analytics

Project management

Startup experience

Audience strategy

Tools

Ad servers

DSPs

Identity resolution

Clean rooms

CDPs

Dynamic creative

Job description

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Director, Audience Strategy will be responsible for building the data strategy to enable our clients’ growth goals. The Audience Strategy team are the in-house audience experts: that means we advise on growth strategy, identity resolution, audience segmentation, clean room strategy, CDPs, and best practices of data activation across addressable channels. The Director curates the data discussion for our clients by working across strategy, activation and measurement teams to form and facilitate audience recommendations to accelerate outcomes.

The ideal candidate will be a highly motivated, entrepreneurial, detail-oriented and curious person. They’re not intimidated by technology—instead they want to know the latest and greatest. They have a skeptical eye but can also recognize that a bias for action and incremental improvement is better than waiting for the perfect answer. They are excited at the prospect of building innovative data and technology solutions. And at the same time, they recognize that moving from concept to pilot means taking a complex solution and translating it into something their clients can connect with and understand.

Responsibilities

Growth Strategy

• Evaluate the client’s business and develop an approach that will drive their growth, reflecting realistic market opportunities for the brand
• Translate the strategy into people-based audiences, leveraging the right data sources and level of granularity to create an addressable audience portfolio to achieve the brands’ objectives
• Present the data strategy to the client and partner with Strategy, Investment, and DTAI teams to align on building and executing an audience-first media plan
• Leverage the right technologies to build and distribute the audiences - if there are gaps or additional needs, take initiative to find the right solution
• Analyze audience-level performance reporting, propose expansion and refinements as necessary and report findings to the client
• Document audience definitions, activation processes and co-author tests to drive continuous evolution

Data & Technology

• Advocate for deterministic identity solutions and advanced data use cases, including partnership with investment teams to support campaign activation
• Perform audience analysis to extract actionable insights and inform strategic activation recommendations
• Develop an innovation roadmap for your clients, and develop a pov on what data sources, platforms and integrations will provide the most incremental value
• Communicate platform opportunities and technical constraints clearly to both technical and non-technical stakeholders; know when to pull in technical experts to speak effectively to different client stakeholders
• Provide consultative guidance on clean room readiness, first-party data strategy, identity architecture, and data collaboration best practices

Leadership & Innovation

• Build partnerships across DTAI by actively collaborating with Media Analytics, Platforms, TAAG and Data Science to integrate identity and audiences into the solutions we’re building for our clients
• Become a trusted collaborator and steward seamless integration of audience strategy workflows across cross-functional teams at Infinite Roar
• You will think beyond an initial ask and identify opportunities to advance audience work for our clients. There will be some problems that will require extensive research in understanding what can be done. From that point, you will use your expertise to understand what should be done
• Mentor junior members of the team and partner with the VP, Audience Strategy & Architecture to bring learning & development opportunities to the team

Qualifications

• 6+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• 7+ years of experience in digital media and ad technology
• Excellent oral, written and client presentation skills
• You think strategically & trust your analytics skills to find the right data to sort through a problem
• Strong project management skills
• Start-up experience is a plus
• In-depth knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, clean rooms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders
• A strong opinion when you see an audience data strategy that is too broad, too narrow or doesn’t have a clear linkage to business outcomes
• Embody a can-do attitude, and a "figureoutability" mindset

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $135,375.00 - USD $194,460.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/31/2026.