Head of Audience & Content Strategy

TruStage; Denver (CO); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with employer match

Tuition reimbursement

Parental leave

Paid time off

Job summary

TruStage in Denver, CO seeks a senior Director to lead audience & content strategy, driving enterprise marketing and multi-channel experiences. You will shape editorial direction, own content strategy, and partner with marketing, research, and product to deliver measurable business outcomes.

The role blends strategic leadership with hands-on execution, requiring strong writing and cross‑functional collaboration across social, web, SEO, and digital discovery initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 7–10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines.
• Strong understanding of multi-channel marketing and how messaging, content, and creative should adapt across social media, web, email, thought leadership, events, and other channels.

Responsibilities

• Define Filene’s audience segmentation, role-based audience taxonomy, and messaging frameworks to support audience and organizational growth.
• Translate member insights, feedback, and cross-channel data into actionable audience strategies, content pathways, and engagement opportunities.
• Partner across Membership, Research, Innovation, Advisory Services, Product, and Marketing to identify evolving audience needs and opportunities.
• Own Filene’s enterprise content and editorial strategy, roadmap, and calendar, aligning content priorities with audience needs and organizational objectives.
• Serve as Filene’s editor-in-chief, translating research and complex ideas into compelling, accessible content while ensuring narrative, editorial, and brand consistency.
• Champion a “create once, repurpose everywhere” approach that extends Filene’s ideas across audiences, channels, and formats.
• Balance strategy with hands-on execution, directly writing, editing, developing, and repurposing priority content while guiding work produced by internal and external partners.
• Establish editorial standards, governance, and workflows that enable high-quality, efficient content development.
• Own Filene’s integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms.
• Own the strategy and day-to-day management of Filene’s social media channels, including planning, content creation, publishing, engagement, amplification, and performance optimization.
• Develop channel-specific messaging and content approaches that maximize audience reach, engagement, and business impact.
• Lead Filene’s digital discovery strategy across SEO, GEO, LLM/AI ecosystems, and emerging platforms, ensuring content is structured and optimized for discoverability and authority.
• Leverage AI, analytics, and emerging technologies to improve content development, channel performance, efficiency, and growth while maintaining appropriate brand and quality standards.

Skills

Audience segmentation

Content strategy

Editorial leadership

Social media management

SEO & content discovery

Analytics & dashboards

Executive writing

Cross-functional collaboration

Budget management

Agency/vendor management

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

GA4

CMS

Social media platforms

Job description

TruStage in Denver, CO seeks a senior Director to lead audience & content strategy, driving enterprise marketing and multi-channel experiences. You will shape editorial direction, own content strategy, and partner with marketing, research, and product to deliver measurable business outcomes.

The role blends strategic leadership with hands-on execution, requiring strong writing and cross‑functional collaboration across social, web, SEO, and digital discovery initiatives.