Director of Audience Growth & Content Strategy

US001 CMFG Life Insurance Company; Denver (CO); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

Tuition reimbursement

Hybrid work environment

Job summary

Filene seeks a Director, Audience & Content Strategy to lead enterprise marketing, audience growth, and multi-channel content experiences. This role blends strategy with hands-on execution, guiding alignment across Marketing, Membership, Research, Innovation, Advisory Services, and Product teams.

As editor-in-chief, you will shape brand voice, governance, and editorial standards while analyzing performance and guiding partners. Travel up to 10% is expected.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field required.
• 7–10 years of progressive experience in product marketing, content marketing, or related disciplines.
• Proven ability to translate research and insights into audience narratives and strategy.

Responsibilities

• Define audience segmentation, messaging frameworks, and multi-channel strategies.
• Own enterprise content strategy, editorial standards, and governance.
• Lead channel strategies across social, web, email, blogs, and events.
• Collaborate across Marketing, Membership, Research, Innovation, Advisory Services, and Product.

Skills

Brand strategy

Content strategy

Editorial leadership

Audience segmentation

Cross-functional collaboration

SEO & discovery

Analytics (GA4)

Social media management

AI-enabled tooling

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

CMS

GA4

Social platforms

AI-enabled tools

Job description

Filene seeks a Director, Audience & Content Strategy to lead enterprise marketing, audience growth, and multi-channel content experiences. This role blends strategy with hands-on execution, guiding alignment across Marketing, Membership, Research, Innovation, Advisory Services, and Product teams.

As editor-in-chief, you will shape brand voice, governance, and editorial standards while analyzing performance and guiding partners. Travel up to 10% is expected.