Director of Audience & Content Strategy

TruStage; Madison (WI); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Employee assistance program

Life insurance

Disability plans

Parental leave

Paid time off

401k

Tuition reimbursement

Job summary

TruStage is seeking a Director of Audience & Content Strategy to lead enterprise marketing, audience growth, and multi-channel content experiences that drive awareness, engagement, influence, and measurable business outcomes. This role blends strategy and hands-on execution in a small, collaborative organization.

You will own audience segmentation, editorial governance, channel strategy, and performance analytics, shaping brand direction across internal teams and partners.

Responsibilities

• Define Filene’s audience segmentation, role-based audience taxonomy, and messaging frameworks to support audience and organizational growth.
• Translate member insights, feedback, and cross-channel data into actionable audience strategies, content pathways, and engagement opportunities.
• Partner across Membership, Research, Innovation, Advisory Services, Product, and Marketing to identify evolving audience needs and opportunities.
• Establish audience-level performance measures and use a test-and-learn approach to continuously improve messaging and engagement.
• Own Filene’s enterprise content and editorial strategy, roadmap, and calendar, aligning content priorities with audience needs and organizational objectives.
• Serve as Filene’s editor-in-chief, translating research and complex ideas into compelling, accessible content while ensuring narrative, editorial, and brand consistency.
• Champion a “create once, repurpose everywhere” approach that extends Filene’s ideas across audiences, channels, and formats.
• Balance strategy with hands‑on execution, directly writing, editing, developing, and repurposing priority content while guiding work produced by internal and external partners.
• Establish editorial standards, governance, and workflows that enable high-quality, efficient content development.
• Own Filene’s integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms.
• Own the strategy and day-to-day management of Filene’s social media channels, including planning, content creation, publishing, engagement, amplification, and performance optimization.
• Develop channel-specific messaging and content approaches that maximize audience reach, engagement, and business impact.
• Lead Filene’s digital discovery strategy across SEO, GEO, LLM/AI ecosystems, and emerging platforms, ensuring content is structured and optimized for discoverability and authority.
• Leverage AI, analytics, and emerging technologies to improve content development, channel performance, efficiency, and growth while maintaining appropriate brand and quality standards.
• Lead and evolve Filene’s brand strategy and expression across voice, tone, messaging, storytelling, creative direction, and audience experiences.
• Ensure consistent brand expression across Filene by providing teams with clear standards, tools, and strategic guidance.
• Lead Filene’s thought leadership strategy, identifying opportunities to elevate Filene, its executives, researchers, and insights across owned and external channels.
• Write and edit executive thought leadership, presentations, articles, speeches, opinion pieces, social content, and other strategic communications.
• Build opportunities with industry partners, influencers, and stakeholders to extend Filene’s visibility, credibility, and reach.
• Establish Filene’s content and channel measurement framework, KPIs, and success metrics aligned with awareness, engagement, growth, retention, and revenue objectives.
• Analyze audience, content, social, and channel performance to identify opportunities, gaps, and areas for optimization.
• Develop dashboards and executive insights that demonstrate content impact and inform organizational decision-making.
• Translate performance insights into action, continually adjusting audience, messaging, content, and channel strategies based on what works.
• Serve as Filene’s senior functional leader and trusted advisor for audience, content, brand, social media, and thought leadership strategy.
• Operate as both strategist and hands‑on practitioner in a small, highly collaborative organization, personally owning priority work while leveraging agencies, freelancers, technology, and cross-functional partners to extend capacity.
• Own and manage the content and channel budget, prioritizing resources to maximize organizational impact and return on investment.
• Actively support the achievement of Filene's strategic objectives, plan, budget, and metrics in a manner consistent with Filene’s mission, values, and brand.
• Model Filene Credo and play an active role in maintaining the culture of the organization through personal and cross-functional accountabilities.
• Provide extraordinary service to Filene’s staff, members, and stakeholders.
• Understand and engage in Filene’s complete body of work to better connect member needs with Filene solutions.
• Prioritize and manage workload across several projects simultaneously, demonstrating the ability to shift gears when necessary to meet key deadlines.
• Travel expected up to 10% to fulfill the requirements of the role.

Job description

TruStage is seeking a Director of Audience & Content Strategy to lead enterprise marketing, audience growth, and multi-channel content experiences that drive awareness, engagement, influence, and measurable business outcomes. This role blends strategy and hands-on execution in a small, collaborative organization.

You will own audience segmentation, editorial governance, channel strategy, and performance analytics, shaping brand direction across internal teams and partners.