Director, Audience Growth & Content Strategy

TruStage; Dallas (TX); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

Medical benefits

401k

Tuition reimbursement

Paid time off

Parental leave

Job summary

TruStage seeks a strategic Director, Audience & Content Strategy to lead audience growth, multi-channel content experiences, and brand storytelling across channels. This role blends strategic leadership with hands-on execution in a collaborative, high-impact environment.

The position drives enterprise marketing, editorial standards, and performance measurement, working with cross-functional teams to align messaging with organizational priorities and member lifecycle engagement.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business or related field.
• 7–10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines.
• Demonstrated experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes.
• Strong strategic and hands-on orientation, with ability to move from defining strategy to personally creating content and managing channels.

Responsibilities

• Define Filene’s audience segmentation and messaging frameworks to support growth.
• Translate member insights into actionable audience strategies and engagement opportunities.
• Lead brand strategy, editorial direction, and governance across content channels.
• Own and optimize Filene’s content calendar, strategy, and multi-channel execution.
• Write and edit executive thought leadership, presentations, and strategic communications.
• Oversee performance measurement frameworks and translate insights into actionable optimizations.

Skills

Audience segmentation

Content strategy

Editorial leadership

Multi-channel marketing

Brand storytelling

Social media management

Analytics & measurement

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

GA4

CMS

SEO tools

Job description

TruStage seeks a strategic Director, Audience & Content Strategy to lead audience growth, multi-channel content experiences, and brand storytelling across channels. This role blends strategic leadership with hands-on execution in a collaborative, high-impact environment.

The position drives enterprise marketing, editorial standards, and performance measurement, working with cross-functional teams to align messaging with organizational priorities and member lifecycle engagement.