Strategic Communications & Content Lead

Meredith Corporation; Town of Liberty (NY); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401(k) with company match

Paid time off

Job summary

People Inc. seeks a Director of Content & Communications Strategy to transform AdTech and digital media concepts into compelling narratives. You will lead executive thought leadership, industry communications, and integrated marketing to elevate the brand.

The role combines content, brand, and demand‑generation, driving visibility through events, awards, media, and partnerships. Hybrid NYC location with occasional travel and collaboration across teams.

Qualifications

• Exceptional writing, editing, and communication skills.
• Proven experience in content strategy, thought leadership, executive communications, PR, and awards.

Responsibilities

• Content, Brand & Market Visibility: develop high‑impact content and thought leadership.
• Lead social media strategy and executive visibility, primarily on LinkedIn.
• Identify opportunities to grow brand awareness via events, publications, partnerships, and awards.
• Ensure messaging consistency across external communications.
• Integrated Marketing & Cross‑Functional Leadership: drive campaigns across paid, earned, owned channels.
• Collaborate with Product Marketing, Sales, Brand, and Creative teams to align messaging and support growth.
• Set editorial calendars and campaign alignment to maximize impact.
• Measure performance with communications and marketing metrics.
• Strategic Communications & Thought Leadership: build an integrated comms plan to strengthen market position.
• Translate complex products and trends into clear narratives for customers, partners, and media.
• Partner with executives on messaging, bylines, speaking opportunities, and visibility programs.
• Lead PR efforts and manage agency relationships where applicable.

Skills

Writing & editing

Content strategy

Executive communications

PR & awards submissions

AdTech knowledge

Strategic thinking

Cross-functional collaboration

Analytics & measurement

Education

Bachelor’s degree in Business, Communications, Marketing, or related field

Job description

People Inc. seeks a Director of Content & Communications Strategy to transform AdTech and digital media concepts into compelling narratives. You will lead executive thought leadership, industry communications, and integrated marketing to elevate the brand.

The role combines content, brand, and demand‑generation, driving visibility through events, awards, media, and partnerships. Hybrid NYC location with occasional travel and collaboration across teams.