Director of Audience Growth & Content Marketing

LA Times Studios LLC; El Segundo (CA); On-site; USD 120,000 - 140,000; Full time

Job summary

LA Times Studios LLC is seeking a Senior Marketing Manager, Audience Growth & Content, to lead integrated marketing strategies across Business, Lifestyle/Luxury, and other categories. You will drive multi-channel campaigns across digital, social, email, print, streaming, events, and emerging platforms.

You will oversee budgets, timelines, and partner relationships while aligning with Content, Creative, PR, Events, and Sales to achieve audience-growth and business objectives.

Qualifications

• Experience developing and executing audience-growth, content-marketing, or integrated multi-channel marketing strategies.
• Proven ability to manage marketing campaigns across digital, print, events, and partner channels.
• Strong understanding of marketing analytics and measurement to drive business outcomes.

Responsibilities

• Develop and lead integrated audience-growth and content-marketing strategies.
• Lead multiple concurrent marketing initiatives across channels.
• Translate plans into defined KPIs, budgets, timelines, and measurement plans.
• Manage marketing budgets, resources, and external partners.
• Coach and develop marketing professionals and ensure KPIs are met.

Skills

Audience growth

Multi-channel marketing

Campaign management

Budget planning

Education

Bachelor's degree in Marketing/Business/Communications

Job description

LA Times Studios LLC is seeking a Senior Marketing Manager, Audience Growth & Content, to lead integrated marketing strategies across Business, Lifestyle/Luxury, and other categories. You will drive multi-channel campaigns across digital, social, email, print, streaming, events, and emerging platforms.

You will oversee budgets, timelines, and partner relationships while aligning with Content, Creative, PR, Events, and Sales to achieve audience-growth and business objectives.