Audience Growth & Content Experience Director

Filene Research Institute; Denver (CO); On-site; USD 150,000 - 190,000; Full time

Job summary

Filene Research Institute seeks a Director of Audience & Content Strategy to lead brand, audience, and content initiatives across channels. The role blends strategy with hands‑on execution, shaping editorial direction, optimizing digital engagement, and driving measurable outcomes through cross‑functional collaboration.

The position requires thoughtful leadership and the ability to manage content investments, governance, and a content ecosystem that supports member lifecycle engagement and

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7–10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines.
• Experience translating complex offerings and insights into audience narratives.
• Strong writing, editing, and presentation skills.

Responsibilities

• Define audience segmentation and messaging frameworks.
• Own content strategy, editorial roadmap, and calendar.
• Lead multi‑channel content and social media strategy.
• Write and edit executive content and thought leadership.
• Analyze performance and optimize messaging across channels.
• Collaborate with cross‑functional teams to align content with business goals.
• Oversee governance, standards, and workflows for content production.

Skills

Audience development

Editorial leadership

Brand strategy

Content marketing

Social media strategy

Digital analytics

Strategy to execution

Education

Bachelor's degree in Marketing/Communications/Business

Tools

GA4

CMS

Job description

Filene Research Institute seeks a Director of Audience & Content Strategy to lead brand, audience, and content initiatives across channels. The role blends strategy with hands‑on execution, shaping editorial direction, optimizing digital engagement, and driving measurable outcomes through cross‑functional collaboration.

The position requires thoughtful leadership and the ability to manage content investments, governance, and a content ecosystem that supports member lifecycle engagement and