Head of Analytics & Measurement Strategy

Mass Culture; United States; Remote; USD 140,000 - 180,000; Full time

Job summary

Mass Culture is seeking a Director of Analytics to own agency-wide measurement architecture, attribution models, and reporting standards that turn data into business decisions for every client and channel.

You will lead the analytics function, translate complex data into clear recommendations for senior leaders, drive incrementality testing and MMM/MTA work, partner with Brains, and advance AI-enabled tooling to improve forecasting and reporting.

Qualifications

• 10+ years of analytics, measurement, or marketing data experience, with at least 3 years managing analysts.
• Fluent SQL and ability to access data warehouses directly.
• Proven ability to build and run attribution models and cross-channel measurement frameworks.
• Strong command of analytics tools (GA4, Looker Studio, or equivalent).
• Experience translating complex data into clear, business-focused recommendations for senior stakeholders.
• Track record of being right in public and learning from mistakes.
• Practical experience incorporating AI tools into analytical workflows.
• Agency environment experience required.

Responsibilities

• Own agency-wide measurement architecture: attribution models, incrementality testing frameworks, and reporting standards across every client account.
• Build tracking, tagging, and data infrastructure for cross-channel measurement; audit gaps.
• Define metric dictionary with sources, owners, and caveats.
• Set measurement maturity levels across client relationships and raise accounts up the ladder.
• Set the standard for measurement quality across Mass Culture, enforcing accountability.

Skills

SQL

Attribution models

Incrementality testing

Cross-channel measurement

Analytics tools

Senior stakeholder storytelling

AI in analytics

Tools

GA4

Looker Studio

BigQuery

Snowflake

Redshift

Postgres

Job description

Mass Culture is seeking a Director of Analytics to own agency-wide measurement architecture, attribution models, and reporting standards that turn data into business decisions for every client and channel.

You will lead the analytics function, translate complex data into clear recommendations for senior leaders, drive incrementality testing and MMM/MTA work, partner with Brains, and advance AI-enabled tooling to improve forecasting and reporting.