Marketing Science Director - Senior Analytics Leader

Critical Mass; Chicago (IL); On-site; USD 150,000 - 165,000; Full time

Job summary

Critical Mass in Chicago seeks a Sr Director, Marketing Science to lead analytics across a large media account. You will set the measurement vision, guide teams, and advise senior clients on data-driven marketing decisions.

You will oversee media performance, website analytics, measurement strategy, reporting, testing, and data activation, while growing analytics talent and delivering executive-ready insights.

Qualifications

• 10+ years in marketing, analytics, media or related field.
• 5+ years leading analytics teams with people management.
• Experience overseeing analytics across multiple accounts or client groups.
• Deep understanding of paid media planning, buying, optimization, and measurement.

Responsibilities

• Lead analytics across multiple projects for a large media account.
• Set measurement vision and roadmap for media, website analytics, and activation.
• Lead analytics analysts, including staffing, coaching, and performance management.
• Translate analyses into executive-level narratives to influence client investments.
• Oversee dashboards, reporting approaches, and measurement frameworks.

Skills

Analytics leadership

Communication

Stakeholder management

Media analytics

A/B testing

Tools

Adobe Analytics

Google Analytics

Tableau

Power BI

DV360/CM360

Job description

Critical Mass in Chicago seeks a Sr Director, Marketing Science to lead analytics across a large media account. You will set the measurement vision, guide teams, and advise senior clients on data-driven marketing decisions.

You will oversee media performance, website analytics, measurement strategy, reporting, testing, and data activation, while growing analytics talent and delivering executive-ready insights.