Marketing Analytics & Intelligence Leader

interTrend Communications, Inc.; Long Beach (CA); Sur place; USD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Volunteer programs

Pet-friendly offices

Résumé du poste

interTrend Communications, Inc. is seeking a Senior Manager / Associate Director of Marketing Analytics & Intelligence to elevate measurement, intelligence, and AI-enabled analytics for client outcomes.

You will lead MMM/MTA programs, translate insights into strategic recommendations, and guide senior leaders. You’ll shape measurement strategy, manage analytics talent, and drive cross-functional initiatives across Media, Strategy, Account, Creative, and Technology teams.

Qualifications

• 6–10+ years of experience in marketing analytics, marketing science, media analytics, measurement, BI, or related disciplines.
• Demonstrated experience with advanced measurement, including MMM, MTA, incrementality, experimentation, attribution and/or media effectiveness.
• Proven ability to translate complex analytics into marketing, media, and business decisions.
• Strong executive-level storytelling and experience advising clients and senior stakeholders.
• Experience building measurement frameworks and leading cross-functional initiatives.
• Demonstrated experience managing, coaching, and developing analytics talent.

Responsabilités

• Lead advanced measurement across MMM, MTA, incrementality, experimentation, attribution, and media effectiveness.
• Evaluate methodologies, data quality, and analytical outputs to ensure rigor.
• Integrate media, consumer, and business data to uncover insights and growth opportunities.
• Translate complex analytics into actionable media, marketing, and business decisions.
• Serve as a senior analytics advisor to clients and agency leadership.
• Lead cross-functional initiatives across Media, Strategy, Account, Creative, and Technology.
• Manage, coach, and develop analytics talent.
• Build scalable measurement frameworks, tools, workflows, and standards.
• Advance AI-enabled analytics and marketing intelligence capabilities, applying emerging technologies to research, forecasting, reporting, and automation.

Connaissances

Marketing analytics

MMM

MTA

Incrementality

Attribution

Media effectiveness

Executive storytelling

Client advisory

Cross-functional leadership

AI-enabled analytics

Outils

Tableau

Power BI

Looker Studio

GA4

Adobe Analytics

CRM data

Identity resolution (Acxiom)

MediaRadar

Python or R

Description du poste

interTrend Communications, Inc. is seeking a Senior Manager / Associate Director of Marketing Analytics & Intelligence to elevate measurement, intelligence, and AI-enabled analytics for client outcomes.

You will lead MMM/MTA programs, translate insights into strategic recommendations, and guide senior leaders. You’ll shape measurement strategy, manage analytics talent, and drive cross-functional initiatives across Media, Strategy, Account, Creative, and Technology teams.