Head of Analytics & Data Strategy

Zenith USA

New York (NY)

On-site

USD 176,000 - 300,000

Full time

14 days+

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Job summary

Zenith Analytics is seeking a seasoned EVP of Analytics to lead a cross-functional team of data experts across Analytics, Engineering, Data Science, Data Governance, Data Platform & Solutions, and Ad Operations. You will drive the data foundation, measurement ecosystem, and AI-enabled decisions to advance client outcomes and business growth.

You will partner with client teams to deliver on the team vision, roadmap, and critical business support while ensuring a strong, consultative relationship

Qualifications

  • 15+ years of experience, with at least 5 years in an agency setting.
  • Experience with BI tools (PowerBI, Databricks, Tableau) and ad tech/mar tech platforms.
  • Strong digital attribution, incrementality measurement experience.
  • Deep knowledge of third-party and rich media ad serving and tracking technologies.
  • Experience modelling multiple data sources and procuring third-party data.
  • Expertise across the media landscape including addressable and non-addressable channels.
  • Proven leadership with change management and delivery to drive business results.
  • Excellent communication and storytelling skills.

Responsibilities

  • Be the visionary, creating the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities for growth in the US and globally.
  • Contribute intellectual capital regarding measurement, analytics, research and insights.
  • Develop a strategic vision for the analytics team, maturity roadmap, and repeatable measurement processes.
  • Lead and manage a sizeable team of data experts and media analysts supporting Paid Media, CRM, Creative & Data, Tech & Tools.
  • Develop and implement best practices in data processing and reporting automation to reduce manual work.
  • Identify effective methods to translate campaign results into actionable media insights.
  • Provide strategic and tactical data recommendations to clients and stakeholders.
  • Evaluate partners and solutions to drive innovation and operational excellence.

Skills

Strategic leadership
Analytics leadership
Data strategy
Measurement & reporting
Executive communication
Client advisory
Cross-functional collaboration
Storytelling
Change management
Team building

Tools

PowerBI
Databricks
Tableau
SQL Server
Adobe
LiveRamp
Salesforce
CleanRooms

Job description

Zenith Analytics is seeking a seasoned EVP of Analytics to lead a cross-functional team of data experts across Analytics, Engineering, Data Science, Data Governance, Data Platform & Solutions, and Ad Operations. You will drive the data foundation, measurement ecosystem, and AI-enabled decisions to advance client outcomes and business growth.

You will partner with client teams to deliver on the team vision, roadmap, and critical business support while ensuring a strong, consultative relationship

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