Director of Analytics, Data-Driven Media Strategy

Zenith; New York (NY); On-site; USD 135,000 - 181,000; Full time

Job summary

Zenith, a leading media agency, is seeking a Director, Analytics to shape data strategies that tie client marketing to real business outcomes. You will guide a team of analysts, craft measurement plans, and present insights to senior leaders with impact.

The role requires building analytics programs, collaborating with business planning and activation teams, and reporting to the VP, Analytics. Strong leadership and agency experience are essential.

Qualifications

• Bachelor’s degree in a quantitative or related field.
• 8+ years in analytics, preferably in an agency setting.
• Experience communicating complex ideas to senior clients.
• Strong data storytelling and measurement planning skills.
• Proficiency with Python and SQL for data manipulation.

Responsibilities

• Design data strategy aligning marketing to business goals.
• Lead analysts to deliver client-ready analytics and dashboards.
• Collaborate with VP to shape Analytics strategy and execution.

Skills

Data storytelling

Client communication

Team leadership

Data analysis

Statistical modeling

Python

R

SQL

Excel

Digital media analytics

Education

BA/BS in Mathematics, Statistics, CS, Marketing/Advertising or related

Tools

DoubleClick

Google Analytics

Adobe SiteCatalyst

AWS

Azure

GCP

Job description

Zenith, a leading media agency, is seeking a Director, Analytics to shape data strategies that tie client marketing to real business outcomes. You will guide a team of analysts, craft measurement plans, and present insights to senior leaders with impact.

The role requires building analytics programs, collaborating with business planning and activation teams, and reporting to the VP, Analytics. Strong leadership and agency experience are essential.