Senior Analytics & Insights Lead (Client‑Facing)

Zeta Global; Seattle (WA); On-site; USD 125,000 - 145,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision 

Employee Equity

Employee Discounts, Virtual Wellness  

Pet Insurance

Job summary

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics to lead data-driven strategy for client acquisition efforts within the ZX Activation division. As an external client-facing individual contributor, you will partner with Sales, Client Success, Operations, Engineering, and Data Cloud to translate analytics into measurable performance improvements.

You will guide measurement frameworks, design experiments, and develop dashboards, enabling cross-functional teams to optimize

Qualifications

• 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
• Expertise in advanced analytics tools and Business Intelligence tools.
• Proven experience designing and scaling experiments in a digital environment.
• Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.

Responsibilities

• Strategic Leadership: Define analytics vision aligned to client engagement, media performance, and measurement priorities.
• Data & Analytics: Translate data into actionable insights, establish robust testing frameworks, and craft compelling narratives.
• Marketing Measurement: Quantify marketing impact, diagnose performance irregularities, and drive optimization.
• Cross-functional collaboration: Partner with Sales, Client Success, Operations, Engineering, and Data Cloud to support growth initiatives.

Skills

Analytics

Email marketing

Campaign optimization

BI tools

Tools

BI Tools

Job description

Zeta Global is seeking a seasoned Senior Manager, Data Science & Analytics to lead data-driven strategy for client acquisition efforts within the ZX Activation division. As an external client-facing individual contributor, you will partner with Sales, Client Success, Operations, Engineering, and Data Cloud to translate analytics into measurable performance improvements.

You will guide measurement frameworks, design experiments, and develop dashboards, enabling cross-functional teams to optimize