Head of AI-Driven Demand Gen

Archetype AI Inc.; San Mateo (CA); On-site; USD 180,000 - 270,000; Full time

Job summary

Archetype AI Inc. seeks a Head of Demand Generation to scale marketing-sourced pipeline for a groundbreaking AI platform. You will set the demand strategy, own the pipeline target, and build multi-channel campaigns in collaboration with Sales, RevOps, and Product Marketing.

You’ll develop an evidence-based ICP, run ABM and partner programs (including AWS), and lead a growth marketer to execute end-to-end campaigns in a fast-growing environment.

Qualifications

• 10+ years in B2B demand generation.
• Experience leading demand at a Series A to C company.
• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on expertise with Salesforce, HubSpot and modern GTM tools like Clay and HeyReach.

Responsibilities

• Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.
• Evidence-based ICP and tiered target account program aligned with Sales.
• Agent-first and self-serve funnels turning web visitors into qualified opportunities.
• Measurable pipeline from Tier 1 events and key partners, including AWS.
• Lead a growth marketer to run multi-channel campaigns end to end.

Skills

Demand generation leadership

Multi-channel campaigns

ABM strategy

AI in marketing

Tools

Salesforce

HubSpot

Clay

HeyReach

Job description

Archetype AI Inc. seeks a Head of Demand Generation to scale marketing-sourced pipeline for a groundbreaking AI platform. You will set the demand strategy, own the pipeline target, and build multi-channel campaigns in collaboration with Sales, RevOps, and Product Marketing.

You’ll develop an evidence-based ICP, run ABM and partner programs (including AWS), and lead a growth marketer to execute end-to-end campaigns in a fast-growing environment.