Founding ABM Demand Gen Lead for Enterprise Pipeline

getbasis.ai; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health & Wellness

Unlimited PTO

12 paid company holidays

Daily meal stipends

Custom desk setup $300

Pre-tax commuter benefits

401(k) retirement plan

Team activities

Parental leave

Job summary

Basis is seeking a founding demand generation manager to build the account-based engine for the accounting firm market. You'll create qualified pipeline and help Basis land and expand across a tight, defined set of high-value firms.

You'll own two connected motions: 1:1 programs for strategic accounts and 1:few programs for the wider accounting market, built on deep domain knowledge; located in NYC, Flatiron, in-person five days a week.

Qualifications

• 5–8 years in B2B demand generation, account-based marketing, or field marketing.
• Proven track record building 1:1 and 1:few programs that generate enterprise pipeline.
• Deep ICP definition, target account planning, buying committee mapping.
• Experience partnering with Sales and BDR teams to accelerate opportunities.
• Experience using events, partnerships, or alliances as part of ABM.
• Strong operations mindset on account stages, signals, and pipeline measurement.

Responsibilities

• Build 1:1 programs for strategic accounts and 1:few programs for the broader market.
• Map buying committees across tax, CAS, and audit to identify signals.
• Turn account plans into tailored programs with Sales and BDRs.
• Create campaigns and webinars with events and partnerships.
• Collaborate with Head of Marketing, PMM, Content, Marketing Ops, Sales, and Partnerships.

Skills

B2B demand generation

Account-based marketing

Field marketing

ABM programs

Account planning

Sales collaboration

Events & partnerships

Pipeline measurement

Technical aptitude

Job description

Basis is seeking a founding demand generation manager to build the account-based engine for the accounting firm market. You'll create qualified pipeline and help Basis land and expand across a tight, defined set of high-value firms.

You'll own two connected motions: 1:1 programs for strategic accounts and 1:few programs for the wider accounting market, built on deep domain knowledge; located in NYC, Flatiron, in-person five days a week.