B2B SaaS Demand Gen Leader — AI-Driven Growth

Capsa; New York (NY); Presencial; USD 110.000 - 170.000; Jornada completa

Descripción de la vacante

Capsa is hiring a Demand Generation Manager in New York, in-office, to own the end-to-end pipeline. You’ll craft and execute multi-channel strategies across paid, owned, social, and in-person channels, reporting directly to the CEO and CRO.

You will collaborate with Sales and a lean marketing team to build systems from the ground up and scale as budgets grow. The role demands several years in B2B marketing, including demand generation or growth marketing at a high-growth B2B SaaS or fintech

Formación

• Several years in B2B marketing, including demand generation or growth marketing in a high-growth B2B SaaS/fintech startup.
• Hands-on HubSpot ownership and reporting experience.
• Experience turning product/story into pipeline across paid, owned, social, and events.

Responsabilidades

• Own pipeline targets with leadership and report ICP demos and stage conversion weekly.
• Run HubSpot as the engine: campaigns, workflows, lead scoring, attribution, nurture, and reporting.
• Make paid media accountable across LinkedIn, Google, Meta, and retargeting with a focus on pipeline impact.
• Ship integrated campaigns from brief to live across email, landing pages, paid, social, and sales enablement.
• Attend industry events and own content, conversion and SEO related activities.

Conocimientos

B2B marketing

Demand generation

HubSpot ownership

Full-funnel campaigns

Multi-channel marketing

Herramientas

HubSpot

LinkedIn Ads

Google Ads

Facebook/Meta Ads

Descripción del empleo

Capsa is hiring a Demand Generation Manager in New York, in-office, to own the end-to-end pipeline. You’ll craft and execute multi-channel strategies across paid, owned, social, and in-person channels, reporting directly to the CEO and CRO.

You will collaborate with Sales and a lean marketing team to build systems from the ground up and scale as budgets grow. The role demands several years in B2B marketing, including demand generation or growth marketing at a high-growth B2B SaaS or fintech