Hands-on Paid Search Manager: Gaming Growth

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Publicis Groupe in New York is seeking a Paid Search Manager to lead client search initiatives, manage a dedicated team, and drive measurable business outcomes. The role blends hands-on optimization with strategic guidance across campaigns and partners.

The position requires a fast, detail-oriented leader who can translate data into actionable insights and collaborate across the agency to exceed client objectives and deliver continued growth.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent.
• 3+ years of biddable media management experience with a focus on Search.
• 1+ years working with search platforms with hands-on experience managing and optimizing buys.
• Experience in applying search to brand-building & direct response initiatives.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organizational, and communication skills.
• Previous leadership/management experience is preferred.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
• Resourceful, curious, and motivated with ability to work independently and in a team.

Responsibilities

• Direct and manage the daily workflow of all paid search campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Collaborate with direct reports, colleagues, and peers across the organization.
• Adapt quickly to ambiguity and changing conditions.
• Identify client needs using diverse approaches and perspectives.
• Partner with clients to meet and exceed their expectations.
• Analyze causes and effects to propose creative solutions.
• Recommend optimization strategies based on reporting and analysis.
• Plan budgets and projections for testing new search partners or technology.
• Provide recommendations to support new client objectives or campaigns.
• Conduct monthly client billing audits.
• Develop processes for improved workflow within Collective and with agency partners.
• Identify trends in search and client industries.

Skills

Paid search

Campaign management

Data analysis

Leadership

Excel

Education

Bachelor's degree or higher in marketing/advertising/business

Tools

Microsoft Office (Excel)

Job description

Publicis Groupe in New York is seeking a Paid Search Manager to lead client search initiatives, manage a dedicated team, and drive measurable business outcomes. The role blends hands-on optimization with strategic guidance across campaigns and partners.

The position requires a fast, detail-oriented leader who can translate data into actionable insights and collaborate across the agency to exceed client objectives and deliver continued growth.