Paid Search Manager - Strategy & Analytics Lead

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe’s Publicis Collective seeks a Manager, Paid Search to steward search media for assigned brands, lead campaign development, activation, and innovation. The role partners with the Associate Director on strategy and guides the Paid Search Analysts in execution.

Responsibilities include budgeting, KPI tracking, client communications, keyword research oversight, and campaign optimization using AI-powered features for better outcomes.

Qualifications

• 3+ years of paid search experience, preferably in an agency.
• Leadership/supervisory experience preferred.
• Deep familiarity with Microsoft Ads, Bing Ads and Google Ads.
• Mastery of reporting, analytics, and competitive analysis tools.
• Excel: VLOOKUP, pivot tables, data visualization.
• Strong communication and presentation skills.
• Excellent time management and ability to juggle multiple projects.
• Excellent organizational and relationship-management skills.

Responsibilities

• Contribute to account strategy, including annual budgets, KPIs, partner selection, new tactics and tracking.
• Gather data to formulate tactical plans and recommendations for client delivery.
• Lead client relationships with day-to-day contact and partner agencies.
• Direct Search Analysts in keyword and audience research for new campaigns.
• QA and oversee trafficking of approved plans into search platforms.
• Oversee day-to-day budgets and billing activity, pacing, and bid adjustments.
• Manage budgets, pacing and bid adjustments for campaigns.
• Develop and test optimization and/or testing plans.
• Pull data and research for new business pitches.
• Contribute to agency POVs on industry happenings and customize for clients.
• Leverage AI features to improve efficiency and outcomes.

Skills

Paid search

Leadership

Microsoft Ads

Google Ads

Bing Ads

Excel

Pivot tables

Data visualization

Communication

Problem solving

Time management

Organizational skills

Tools

Reporting tools

Analytics tools

Competitive analysis tools

Job description

Publicis Groupe’s Publicis Collective seeks a Manager, Paid Search to steward search media for assigned brands, lead campaign development, activation, and innovation. The role partners with the Associate Director on strategy and guides the Paid Search Analysts in execution.

Responsibilities include budgeting, KPI tracking, client communications, keyword research oversight, and campaign optimization using AI-powered features for better outcomes.