Paid Search Manager: Growth & Strategy

Publicis Collective; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Job summary

Publicis Collective in Chicago seeks a Manager, Paid Search to lead day-to-day search media for assigned brands and drive strategy, activation, and innovation. You will supervise the Paid Search Analysts, ensuring timely delivery and professional development.

You will apply search mastery to meet client goals, collaborate with the Associate Director, and own tactical execution, including budget pacing and optimization.

Qualifications

• 3+ years of paid search experience, ideally in an agency
• Leadership/supervisory experience
• Deep familiarity with Microsoft Ads, Bing Ads, and Google Ads
• Mastery of reporting, analytics, and competitive analysis tools
• Proficiency in MS Excel (VLOOKUP, pivot tables, data visualization)
• Excellent written, verbal, and interpersonal communication and presentation skills
• Strong time management and ability to manage multiple projects simultaneously

Responsibilities

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Search Analyst(s) to conduct and analyze keyword and audience research necessary to build a new campaign
• QA and oversee trafficking of approved plan into search platforms
• Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Responsible for Search Analysts’ management of campaign budgets, pacing and bid adjustments
• Development and recommendation of optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients
• Utilize AI-powered platform features, such as smart bidding, audience signals, and performance forecasting, to drive efficiency and improve campaign outcomes

Skills

Leadership experience

Communication skills

Time management

Problem-solving

Relationship management

Multi-project management

Tools

Microsoft Ads

Bing Ads

Google Ads

Excel

Job description

Publicis Collective in Chicago seeks a Manager, Paid Search to lead day-to-day search media for assigned brands and drive strategy, activation, and innovation. You will supervise the Paid Search Analysts, ensuring timely delivery and professional development.

You will apply search mastery to meet client goals, collaborate with the Associate Director, and own tactical execution, including budget pacing and optimization.