GTM Systems Architect - HubSpot & Salesforce Automation

Jobtailor; California (MO); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a seasoned Marketing/Revenue Operations professional to lead top-of-funnel systems with heavy HubSpot and Salesforce integration. You will own the GTM stack roadmap, governance, and health, coordinating across Sales, Marketing, Partnerships, and Product to optimize lead-to-meeting processes.

You will design scalable automation, ensure data quality, and drive ROI-driven decisions, including form-to-meeting routing and lifecycle program execution across channels.

Qualifications

• 5+ years in business systems, marketing operations, or revenue operations at a fast-paced company.
• Deep hands-on HubSpot experience, including workflows, lists, forms, property architecture, and instance governance
• Salesforce Admin certification or equivalent hands-on experience
• Experience building and debugging non-trivial Salesforce flows
• Ownership of funnel definitions: lead source, campaign membership, UTM capture, and MQL-to-SQL handoff
• Experience with trusted attribution reporting
• Ability to frame ambiguous problems and ship solutions
• Hands-on ability to build elegant and scalable solutions
• Ability to use AI to automate work where appropriate
• Drive problems to completion with little supervision and explain tradeoffs
• Nice to have: marketing systems beyond CRM, paid media & ad platform integrations, lifecycle emails, form tooling, deliverability, list hygiene
• Nice to have: cross-functional program management across engineering, sales, and finance
• Nice to have: product mindset toward internal tooling
• Nice to have: Snowflake, Looker, or similar BI/warehouse tooling
• Nice to have: Apex or Lightning Web Components
• Nice to have: Linear or similar PM software

Responsibilities

• Own top-of-funnel GTM systems, including roadmap, architecture decisions, and health.
• Run HubSpot as a governed system with workflows, lists, forms, properties, lifecycle stages, and campaigns.
• Keep HubSpot and Salesforce aligned through field mappings, sync rules, deduplication, ICP segmentation, enrichment, and email validation.
• Build and deploy Salesforce automation including flows, objects, fields, permissions, and approvals.
• Own the path from form fill to booked meeting with capture, enrichment, deduplication, routing, and speed to lead.
• Maintain operational health across the lead-to-meeting process.
• Prioritize requests based on ROI and decide what to build, defer, or decline using metrics.
• Drive cross-functional alignment on scope, sequencing, and tradeoffs through completion.
• Work with Sales, Account Management, Partnerships, and Product teams on mission-critical business systems

Skills

HubSpot Management

Salesforce Automation

Funnel Definition Ownership

Attribution Reporting

Cross-Functional Program Management

Education

Salesforce Admin Certification

Tools

Salesforce

Snowflake

Looker

Linear

AI Automation

Job description

Jobtailor is seeking a seasoned Marketing/Revenue Operations professional to lead top-of-funnel systems with heavy HubSpot and Salesforce integration. You will own the GTM stack roadmap, governance, and health, coordinating across Sales, Marketing, Partnerships, and Product to optimize lead-to-meeting processes.

You will design scalable automation, ensure data quality, and drive ROI-driven decisions, including form-to-meeting routing and lifecycle program execution across channels.