GTM Strategy Lead - Remote Healthcare Growth

Ladders; United States; Remote; USD 263,000 - 413,000; Full time

Benefits offered by this job

Flexible remote work options

Opportunity to influence product and市场

Job summary

Ladders is seeking a Head of Go-to-Market to shape the GTM strategy for a digital healthcare business serving global markets. The role owns core positioning, messaging, and competitive narrative while collaborating with sales, customer success, and product teams.

This is a highly strategic individual contributor role with potential to expand as the GTM function grows, and it offers remote work with international scope.

Qualifications

• 7+ years in product marketing and/or go-to-market strategy with a focus on positioning and competitive strategy.
• Proven experience in product marketing, GTM strategy, and sales enablement.
• Demonstrated ability to work cross-functionally with sales and customer success teams.
• Experience building competitive intelligence from the ground up, not just maintaining existing frameworks.
• Individual contributor experience with potential for future team growth in GTM.

Responsibilities

• Develop the company's core positioning, messaging, and narrative architecture.
• Conduct competitive intelligence analysis across global musculoskeletal and workforce wellbeing markets.
• Create buyer-facing materials such as one-pagers, ROI frameworks, and sales decks.
• Enable sales and consultants through training, playbooks, and objection handling.
• Map market opportunities and systematically canvass international segments.
• Provide feedback to product teams on competitive gaps and roadmap implications.
• Ensure message consistency across all geographies and channels.

Skills

GTM strategy

Positioning

Competitive strategy

Sales enablement

Cross-functional collaboration

Product marketing

Individual contributor

Job description

Ladders is seeking a Head of Go-to-Market to shape the GTM strategy for a digital healthcare business serving global markets. The role owns core positioning, messaging, and competitive narrative while collaborating with sales, customer success, and product teams.

This is a highly strategic individual contributor role with potential to expand as the GTM function grows, and it offers remote work with international scope.