Head of Go-to-Market, Thrive

Ladders; United States; Remote; USD 263,000 - 413,000; Full time

Benefits offered by this job

Flexible remote work options

Opportunity to influence product and市场

Job summary

Ladders is seeking a Head of Go-to-Market to shape the GTM strategy for a digital healthcare business serving global markets. The role owns core positioning, messaging, and competitive narrative while collaborating with sales, customer success, and product teams.

This is a highly strategic individual contributor role with potential to expand as the GTM function grows, and it offers remote work with international scope.

Qualifications

• 7+ years in product marketing and/or go-to-market strategy with a focus on positioning and competitive strategy.
• Proven experience in product marketing, GTM strategy, and sales enablement.
• Demonstrated ability to work cross-functionally with sales and customer success teams.
• Experience building competitive intelligence from the ground up, not just maintaining existing frameworks.
• Individual contributor experience with potential for future team growth in GTM.

Responsibilities

• Develop the company's core positioning, messaging, and narrative architecture.
• Conduct competitive intelligence analysis across global musculoskeletal and workforce wellbeing markets.
• Create buyer-facing materials such as one-pagers, ROI frameworks, and sales decks.
• Enable sales and consultants through training, playbooks, and objection handling.
• Map market opportunities and systematically canvass international segments.
• Provide feedback to product teams on competitive gaps and roadmap implications.
• Ensure message consistency across all geographies and channels.

Skills

GTM strategy

Positioning

Competitive strategy

Sales enablement

Cross-functional collaboration

Product marketing

Individual contributor

Job description

For our client, we are seeking a Head of Go-to-Market to join the team of a leader in the Healthcare space.

This role will shape the go-to-market strategy for a digital healthcare business serving global markets. The person in this position will own core positioning, messaging, and competitive narrative while partnering closely with sales, customer success, and product teams. It is a highly strategic individual contributor opportunity with the potential to expand as the company’s GTM function grows.

Location: Remote

Compensation: $262,500 - $412,500 annually

Responsibilities

• Develop the company's core positioning, messaging, and narrative architecture
• Conduct competitive intelligence analysis across global musculoskeletal and workforce wellbeing markets
• Create buyer-facing materials such as one-pagers, ROI frameworks, and sales decks
• Enable sales and consultants through training, playbooks, and objection handling
• Map market opportunities and systematically canvass international segments
• Provide feedback to product teams on competitive gaps and roadmap implications
• Ensure message consistency across all geographies and channels

Qualifications

• 7+ years in product marketing and/or go-to-market strategy with a focus on positioning and competitive strategy
• Proven experience in product marketing, GTM strategy, and sales enablement
• Demonstrated ability to work cross-functionally with sales and customer success teams
• Experience building competitive intelligence from the ground up, not just maintaining existing frameworks
• Individual contributor experience with potential for future team growth in GTM

Benefits

• Flexible work environment with remote options
• Opportunity to influence product direction and market strategy
• Access to cutting-edge AI tools for market intelligence
• Collaborative culture with a focus on cross-functional teamwork
• Potential for rapid career growth based on performance

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification—your background could be exactly what this team needs.