Manager, DTC GTM

Sharkninja; Needham (MA); On-site; USD 134,000 - 163,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan with matching

Employee stock purchase program

Life insurance

Paid time off

Job summary

SharkNinja is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. This role sits at the heart of connecting on-site merchandising, CRM, affiliates, paid media, and social commerce into a single launch plan, ensuring teams stay aligned and on schedule.

The ideal candidate has 3+ years in ecommerce or GTM roles, with a proven track record of multi-channel campaigns and a strong DTC mindset.

Qualifications

• 3+ years in ecommerce, digital marketing, or a GTM/project coordination role.
• Proven track record of planning and executing NPD and multi-channel digital campaigns with strong returns.
• Strong understanding of DTC ecommerce—how products are launched, merchandised, and promoted online.
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop).
• Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent.
• Analytical skills and experience with GA4, Power BI or equivalent.
• Proven ability to manage cross-functional projects with multiple stakeholders and deadlines.
• Background in consumer electronics, FMCG, or a product-led DTC brand (preferred).
• Education at degree level (preferred).
• Experience across multiple international markets (preferred).

Responsibilities

• Organize, drive, and continuously improve Campaign & NPD delivery and workflows across all DTC touchpoints, acting as the central point of contact for Global GTM.
• Co-own the global GTM calendar and strategy, consolidating inputs and maintaining a clear view of direction and launch status.
• Coordinate and influence local channel teams to drive campaigns through to execution, aligned with the wider business.
• Ensure content is acquired from marketing teams in a timely manner to enable on-site activity prep and QA.
• Liaise with trading and merchandising teams to align with the DTC digital trading strategy.
• Build and maintain relationships with internal teams, external partners, and agencies for seamless execution.
• Champion a test-and-learn culture and build a GTM playbook from each launch cycle.

Skills

GTM management

Cross-functional leadership

ROI focus

DTC ecommerce

Campaign planning

Analytics

Education

Bachelor's degree

Tools

Airtable

Jira

Power BI

GA4

Job description

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We'relooking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaigndelivery. This is a cross-functional role sitting at the heart of howSharkNinjabrings new products and campaigns to market-connecting on-site merchandising, CRM, affiliates, paid mediaand social commerceinto a single, coherent launch planensuring teams arealigned witheach other andthe wider business,briefed, and moving in the same direction at the right time.

Key Responsibilities

• Organize, drive, and continuously improve Campaign & New product development (NPD) deliveryand processworkflowsacross all DTC touchpoints,actingas thecentral pointof contact for Global GTM
• Co-own the global GTM calendar and strategy,consolidatingmultiple inputs from various stakeholders,maintaininga clear, shared view of direction and launch status across all workstreamsfor NPD and campaigns, from early-stage planning through post-launch review
• Set expectations,coordinateand influence all local channel team members effectively to drive planned campaigns through to execution,ensuring the team is aligned with each other and the wider business
• Ensure all content isacquiredfrom marketing teamsin a timely mannerto allow effective preparationand QAof on-site activity and channel activation
• Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy
• Build andmaintaineffective relationships withinternal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.
• Championa test-and-learn culture, building a playbook of GTM best practice from each launch cycle

A Bit About You

• A strategic thinker who can simultaneously hold the big picture and obsess over the details.
• Excellent written and verbal communication, able to tailor style to a diverse audience
• Commercially minded and results-driven-relentlessly focused on ROI and never satisfied with 'good enough.'
• Solutions-focused approach, a self-starter who takes ownership and drives the plan forward
• Strongorganiszationalskills and a bias for action
• Ability to work independently,prioritizingmultiple tasks without losing momentum
• A natural collaborator who brings teams together and builds trust quickly, ableto managemultiplestakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership
• Inquisitive by nature-always asking 'why' and comfortable challenging the status quoto push for better ways of working
• Able to keep a cool head under pressure whenmultiple launchesarehappeningsimultaneouslyand deadlines are non-negotiable

Experience

• 3+years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review
• Proventrack recordof planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).
• Strong understanding of DTC ecommerce-how products are launched, merchandised, and promoted online
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM,affiliatesandTikTok Shop)
• Proficient in Microsoft Office and project management tools such asAirtable,Jira or equivalent
• Proficient analytical skills,and experience with analytical tools such asGA4,PowerBIorequivalent
• Proven ability to manage cross-functional projects with multiple stakeholders and competing deadlines
• Background in consumer electronics, FMCG, or a product-led DTC brand (preferred)
• Educated to degree level(preferred)
• Experience working across multiple international markets(preferred)

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$133,600 - $163,300 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]

As part of our recruitment and hiring process, SharkNinja may use AI-powered tools, including tools that transcribe and summarize recordings of interviews, flag potential application fraud, and rank applications against role requirements. A member of our recruiting team always reviews these tools' output before any decision is made about your application - none of them make hiring decisions on their own. To learn more about how these tools work, your rights, and any notices that apply to your location, see our Candidate Privacy Notice .