Manager, DTC GTM

Ninjakitchen; Needham, Northern (MA, KY); Hybrid; USD 134,000 - 163,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Employee stock purchase program

Life insurance

AD&D

Short-term disability insurance

Long-term disability insurance

Generous PTO

Company holidays

Parental leave

Pet insurance

Pre-paid legal insurance

Backup child and eldercare days

Product discounts

Referral bonus

Job summary

SharkNinja, headquartered in Needham, MA, is seeking a GTM Manager to own end-to-end go-to-market for new product launches and campaigns. This cross-functional role connects on-site merchandising, CRM, affiliates, paid media, and social commerce into a unified launch plan.

You will coordinate global calendars, align stakeholders, ensure timely content, and drive campaigns from brief to post-launch review. The ideal candidate has 3+ years in ecommerce or GTM roles, strong analytics, and a proven

Qualifications

• 3+ years in ecommerce, digital marketing, or GTM coordination.
• Proven track record planning and executing NPD and campaigns with strong ROI/ROAS.
• Experience in DTC ecommerce and multi-channel campaigns.

Responsibilities

• Organize, drive, and improve Campaign & NPD delivery across DTC touchpoints.
• Co-own the global GTM calendar and strategy with stakeholders.
• Coordinate local channel teams to execute campaigns and align with business goals.
• Ensure timely content from marketing teams for on-site activity and channel activation.
• Liaise with merchandising to align with DTC trading strategy.
• Build relationships across teams and partners for seamless execution.
• Champion a test-and-learn culture and build a GTM playbook.

Skills

GTM management

Ecommerce

Digital marketing

ROI optimization

Cross-functional coordination

Education

Bachelor's degree

Tools

GA4

Power BI

Jira

Airtable

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We're looking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaign delivery. This is a cross-functional role sitting at the heart of howSharkNinjabrings new products and campaigns to market-connecting on-site merchandising, CRM, affiliates, paid mediaand social commerceinto a single, coherent launch planensuring teams arealigned witheach other andthe wider business,briefed, and moving in the same direction at the right time.

Key Responsibilities

• Organize, drive, and continuously improve Campaign & New product development (NPD) deliveryand processworkflowsacross all DTC touchpoints,actingas thecentral pointof contact for Global GTM
• Co‑own the global GTM calendar and strategy,consolidatingmultiple inputs from various stakeholders,maintaininga clear, shared view of direction and launch status across all workstreamsfor NPD and campaigns, from early‑stage planning through post‑launch review
• Set expectations,coordinateand influence all local channel team members effectively to drive planned campaigns through to execution,ensuring the team is aligned with each other and the wider business
• Ensure all content isacquiredfrom marketing teamsin a timely mannerto allow effective preparationand QAof on‑site activity and channel activation
• Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy
• Build andmaintaineffective relationships withinternal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.
• Championa test‑and‑learn culture, building a playbook of GTM best practice from each launch cycle

A Bit About You

• A strategic thinker who can simultaneously hold the big picture and obsess over the details.
• Excellent written and verbal communication, able to tailor style to a diverse audience
• Commercially minded and results‑driven‑relentlessly focused on ROI and never satisfied with 'good enough.'
• Solutions‑focused approach, a self‑starter who takes ownership and drives the plan forward
• Strongorganizationalskills and a bias for action
• Ability to work independently,prioritizingmultiple tasks without losing momentum
• A natural collaborator who brings teams together and builds trust quickly, ableto managemultiplestakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership
• Inquisitive by nature-always asking 'why' and comfortable challenging the status quoto push for better ways of working
• Able to keep a cool head under pressure whenmultiple launchesarehappeningsimultaneouslyand deadlines are non‑negotiable

Experience

• 3+years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end‑to‑end from brief to post‑launch review
• Proventrack recordof planning and executing NPD and multi‑channel digital campaigns with strong commercial returns (ROI/ROAS).
• Strong understanding of DTC ecommerce-how products are launched, merchandised, and promoted online
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM,affiliatesandTikTok Shop)
• Proficient in Microsoft Office and project management tools such asAirtable,Jira or equivalent
• Proficient analytical skills,and experience with analytical tools such asGA4,PowerBIorequivalent
• Proven ability to manage cross‑functional projects with multiple stakeholders and competing deadlines
• Background in consumer electronics, FMCG, or a product‑led DTC brand (preferred)
• Educated to degree level(preferred)
• Experience working across multiple international markets(preferred)

Salary and Other Compensation

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short‑term disability insurance
• long‑term disability insurance
• generous paid time off
• company holidays
• parental leave
• identity theft protection
• pet insurance
• pre‑paid legal insurance
• back‑up child and eldercare days
• product discounts
• referral bonus program
• and more.

$133,600—$163,300 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.

Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

• We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.
• When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]