Founding Education Sales Leader

Brightwheel; Northern (KY); Hybrid; USD 120,000 - 210,000; Full time

Job summary

Brightwheel is seeking a Founding Account Executive, Education to help build and scale the sales engine for our education product portfolio. You will create the playbook, identify high-potential customers, and lead efforts to establish a repeatable GTM motion.

You’ll own the full sales cycle—from prospecting and discovery to demo, proposal, negotiation, and close—while shaping messaging and strategy with cross‑functional partners in Product, Marketing, and Strategy.

Qualifications

• Built pipeline or created new markets/segments, launched new products, or helped establish a sales motion where a mature playbook did not yet exist.
• Created your own pipeline through prospecting and generating meaningful opportunities without relying on inbound demand.
• Thrived in ambiguous, fast-moving environments with initiative and ownership.
• Demonstrated exceptional discovery and communication skills to uncover customer problems and articulate value.
• Turned customer conversations into insights to influence sales strategy, product, and GTM.

Responsibilities

• Build the sales engine: collaborate with leadership to develop go-to-market motion for education products, including target customers, personas, positioning, messaging, qualification, and sales process.
• Own the full sales cycle: lead opportunities from prospecting through close, building relationships with education leaders and decision-makers.
• Create and grow pipeline: identify high-potential customers via outbound prospecting, referrals, events, and experiments, turning learnings into scalable practices.
• Become an expert on customers and market: understand education leaders, their challenges, buying processes, and priorities.
• Shape product and GTM strategy: bring market insights to Product, Marketing, and leadership to influence roadmap and go-to-market.
• Build foundation for scale: establish a high bar for sales excellence and develop playbooks and collateral for future sellers.

Job description

Brightwheel is seeking a Founding Account Executive, Education to help build and scale the sales engine for our education product portfolio. You will create the playbook, identify high-potential customers, and lead efforts to establish a repeatable GTM motion.

You’ll own the full sales cycle—from prospecting and discovery to demo, proposal, negotiation, and close—while shaping messaging and strategy with cross‑functional partners in Product, Marketing, and Strategy.