Go-to-Market Strategy Lead — FinTech & Execution

Affirm; Denver (CO); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead, GTM Strategy & Operations to own go-to-market for a product line end to end. You will design rollout, enablement, and adoption targets, turning cross-functional inputs into practical plans for the field.

You’ll partner with Product, Pricing, PMM, and Legal to create scalable playbooks, track adoption, and surface risks early. This role requires strong analytics, clear writing, and comfort in ambiguity within a FinTech environment.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales operations.
• Owned end-to-end go-to-market motions with rollout to adoption.
• Experience cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Translate product and pricing strategy into practical, field-ready execution.
• Strong analytical instincts using adoption and performance data to guide decisions.
• Clear, action-oriented writing and speaking.
• Ability to thrive in ambiguity and move fast without waiting for directions.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec “why it matters,” the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Cross-functional collaboration

Analytical mindset

Communication

Ambiguity tolerance

FinTech familiarity

Job description

Affirm is seeking a Lead, GTM Strategy & Operations to own go-to-market for a product line end to end. You will design rollout, enablement, and adoption targets, turning cross-functional inputs into practical plans for the field.

You’ll partner with Product, Pricing, PMM, and Legal to create scalable playbooks, track adoption, and surface risks early. This role requires strong analytics, clear writing, and comfort in ambiguity within a FinTech environment.