GTM Strategy & Launch Lead for Tech Solutions

Socket.dev; Vancouver (WA); On-site; USD 116,000 - 182,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave

Paid holidays

Vacation and sick leave

Job summary

HP, Inc. in United States is seeking a GTM Program Manager to drive commercial readiness, market activation, and growth across HP Thermal Inkjet solutions. You will bridge product, marketing, sales, and OEM partners to launch programs and campaigns that accelerate adoption of HP technologies.

The role emphasizes cross‑functional leadership, strategic planning, and execution of global initiatives with a focus on market strategy, partner enablement, and demand generation across multiple regions.

Qualifications

• Four-year or graduate degree in Marketing, Business Administration, or related field.
• Typically 7–10 years of work experience in marketing, sales, channel, or related field.
• Strong cross-functional collaboration and program management skills.

Responsibilities

• Program Leadership: Drive accountability across stakeholders and functions.
• Market Activation & Demand Gen: plan campaigns, promotions, and engagement programs.
• Partner & Channel Engagement: collaborate with partners to expand market reach.
• Industry Association & Media: engage trade groups and media for awareness.
• Trademark & Brand Management: align with HP branding and partner ecosystem.

Skills

GTM strategy

Agile Methodology

Analytics

Business Development

Business Strategies

B2B

CRM

Data Analysis

Digital Marketing

Go-to-Market Strategy

KPIs

Market Research

Marketing

Marketing Strategies

New Product Development

Product Management

Product Marketing

Product Strategy

Project Management

Thought Leadership

Value Propositions

Education

Four-year or Graduate Degree in Marketing, Business Administration, or related discipline

Job description

HP, Inc. in United States is seeking a GTM Program Manager to drive commercial readiness, market activation, and growth across HP Thermal Inkjet solutions. You will bridge product, marketing, sales, and OEM partners to launch programs and campaigns that accelerate adoption of HP technologies.

The role emphasizes cross‑functional leadership, strategic planning, and execution of global initiatives with a focus on market strategy, partner enablement, and demand generation across multiple regions.