GTM Program Manager

HP; Vancouver (WA); On-site; USD 116,000 - 182,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off

Parental leave

Paid holidays

Flexible vacation and sick leave

Job summary

HP is seeking a Go-to-Market Program Manager to drive commercial readiness, market activation, and growth across the specialty printing portfolio. You will bridge product management, marketing, sales, and OEM partners to ensure successful launches and sustained performance.

The role emphasizes cross-functional leadership, program governance, and collaboration with regional teams to accelerate HP Thermal Inkjet adoption and market impact.

Qualifications

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.

Responsibilities

• Drive accountability across multiple stakeholders and business functions.
• Facilitate program reviews, executive updates, and governance forums.
• Identify risks and dependencies and develop mitigation plans.

Skills

Agile Methodology

Analytics

Business Development

Go-to-Market Strategy

Market Research

Product Management

Product Marketing

Project Management

Data Analysis

Digital Marketing

KPIs

Education

Four-year or Graduate Degree in Marketing, Business Administration, or related discipline

Job description

Job Summary

Specialty Printing & Technology Solutions (SPTS) is looking for a highly motivated and strategic Go-to-Market (GTM) Program Manager to drive commercial readiness, market activation, and business growth initiatives across our specialty printing portfolio.

SPTS brings HP's industry-leading Thermal Inkjet (TIJ) technologies—including TIJ 2.5, 4.0, and 5.0) to market through a global network of OEM partners. These partners create innovative specialty printers used in diverse, fast-growing applications such as Coding & Marking, Packaging, Specialty Industrial Applications, and Direct Mail, extending HP technology far beyond its traditional markets.

This role serves as a critical bridge between product management, marketing, sales, and OEM partners to ensure successful launch execution and sustained business performance. In this role, you'll lead complex cross-functional programs, coordinate global stakeholder engagement, develop market strategies, and drive execution of campaigns, partner initiatives, case study creation, and other growth programs that accelerate adoption of HP technologies and solutions.

For someone passionate about program management, go-to-market strategy, and technology-driven growth, this role provides meaningful opportunities to learn, stretch, and advance while making a visible contribution to a global business.

Responsibilities

• Drive accountability across multiple stakeholders and business functions.
• Facilitate program reviews, executive updates, and governance forums.
• Identify risks and dependencies and develop mitigation plans.

Market Activation & Demand Generation

• Partner with regional marketing teams to execute campaigns, promotions, and customer engagement programs.
• Support development of sales enablement assets, customer communications, and competitive positioning materials.
• Coordinate global and regional initiatives to increase market awareness and customer adoption.

Partner & Channel Engagement

• Collaborate with strategic partners and channel organizations to improve market reach and business performance.
• Develop programs that strengthen partner engagement, education, and enablement.
• Support initiatives that drive preference for HP technologies and solutions within target markets.

Industry Association & Media Relationships

• Strengthen industry influence through strategic engagement with trade associations and market intelligence initiatives that support SPTS growth.
• Drive awareness and positive market perception of HP Thermal Inkjet solutions through targeted media and influencer engagement in partnership with Marketing Communications.

Trademark and Brand Management

• Lead ingredient branding initiatives aligned with HP's corporate brand strategy and partner ecosystem.
• Drive awareness and differentiation of HP Thermal Inkjet solutions through direct and partner-led go-to-market programs.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.

Preferred Certifications

NA

Knowledge & Skills

• Agile Methodology
• Analytics
• Business Development
• Business Strategies
• Business To Business
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Product Strategy
• Project Management
• Thought Leadership
• Value Propositions

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Salary

The pay range for this role is $116,150 to $182,400 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job

Marketing

Schedule

Full time

Shift

Shift 1, 0% premium (United States of America)

Travel

25%

Relocation

Not Specified

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"