Go-To-Market Growth & Programs Lead

Hewlett Packard Enterprise; Vancouver (WA); On-site; USD 116,000 - 182,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Flexible spending account

Life insurance

Generous paid time off

Job summary

Hewlett Packard Enterprise in Vancouver, Washington, seeks a GTM Program Manager to lead cross-functional go-to-market initiatives for our specialty printing portfolio, coordinating product marketing, sales, and OEM partners to drive adoption and revenue.

You will manage programs, enable campaigns, develop market strategies, and measure impact with KPIs, delivering executive updates and ensuring timely launches in a global, fast-growing market.

Qualifications

• Four-year or Graduate Degree in Marketing, Business Administration, or related discipline; or demonstrated competence.
• Typically 7–10 years of work experience in marketing, sales, channel, or related field.

Responsibilities

• Drive accountability across multiple stakeholders and functions.
• Facilitate program reviews, executive updates, and governance forums.
• Partner with regional marketing to execute campaigns and promotions.
• Coordinate global and regional initiatives to increase market awareness.
• Collaborate with partners and channels to improve market reach and enablement.
• Strengthen industry relations and manage brand/demand initiatives.

Skills

Agile Methodology

Analytics

Business Development

Business Strategies

Business To Business

CRM

Data Analysis

Digital Marketing

Go-to-Market Strategy

KPIs

Market Research

Marketing

Marketing Strategies

New Product Development

Product Management

Product Marketing

Product Strategy

Project Management

Thought Leadership

Value Propositions

Education

Bachelor's degree in Marketing/Business Administration or related discipline

Job description

Hewlett Packard Enterprise in Vancouver, Washington, seeks a GTM Program Manager to lead cross-functional go-to-market initiatives for our specialty printing portfolio, coordinating product marketing, sales, and OEM partners to drive adoption and revenue.

You will manage programs, enable campaigns, develop market strategies, and measure impact with KPIs, delivering executive updates and ensuring timely launches in a global, fast-growing market.