FinTech GTM Growth Lead

Affirm; Minneapolis (MN); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Flexible Spending Wallets

Time off and vacation

Job summary

Affirm is seeking a Lead in GTM Strategy & Operations to own the go-to-market for a product line end to end. You will design rollout, enablement, and adoption plans, partnering with Product, Pricing, PMM, Legal, Rev Ops, and the field to deliver a coherent GTM strategy that aligns with business goals.

The role requires 6+ years in GTM strategy or related fields, strong analytical instincts, and excellent written/speaking skills.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales operations in FinTech or SaaS.
• Own go-to-market motion end to end with rollout and adoption.
• Experience collaborating with Product, PMM, Legal, Pricing, Analytics.
• Translate product and pricing into field-ready execution.
• Strong use of adoption data to guide decisions.
• Clear, action-oriented writing and speaking.

Responsibilities

• Own the go-to-market for a product line end to end — rollout design, enablement, adoption targets.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption.
• Navigate multiple stakeholder perspectives from exec to customer value proposition.
• Build and maintain field materials, processes, and playbooks.
• Gather field feedback and advise Product Marketing.
• Analyze performance data to flag risks and opportunities.

Skills

GTM strategy

Product marketing

Revenue operations

Cross-functional

Analytics

Communication

Job description

Affirm is seeking a Lead in GTM Strategy & Operations to own the go-to-market for a product line end to end. You will design rollout, enablement, and adoption plans, partnering with Product, Pricing, PMM, Legal, Rev Ops, and the field to deliver a coherent GTM strategy that aligns with business goals.

The role requires 6+ years in GTM strategy or related fields, strong analytical instincts, and excellent written/speaking skills.