GTM-Driven Product Marketing Manager

ADI Global Distribution; Lehi (UT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

life and health insurance

life assistance program

accidental death and dismemberment保险

disability insurance

401k Plan

vacation & holidays

Job summary

ADI Global Distribution is seeking a Product Marketing Manager to lead GTM strategy and cross-functional collaboration for new product introductions in its security, AV, and smart living portfolio. You will shape messaging, positioning, and demand generation while aligning with audience needs, brand strategy, and the customer buying journey.

The role requires proven B2B marketing experience, excellence in communication and project management, and the ability to drive initiatives across multiple

Qualifications

• 2 years of marketing experience.
• Proven success in developing and executing B2B marketing campaigns across multiple channels.
• Experience partnering across functions, levels and lines of business with creative marketing teams.
• Excellent communication, collaboration, project management, and organizational skills.
• Proven ability to meet tight deadlines and juggle multiple projects.

Responsibilities

• Develop GTM strategy, messaging and positioning for new product introductions used in launch campaigns and demand generation.
• Demonstrate understanding of audience, brand, targeting & segmentation strategies, product positioning, and buying journey.
• Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations.
• Measure performance to evaluate efficacy and drive continuous improvement, reporting results and recommended actions.
• Build strategic marketing partnerships across the business to influence and move initiatives forward.
• Manage expectations across internal stakeholders while maintaining visibility and clarity across projects and timelines.
• Ensure the voice of customer is front and center in all new product introductions.

Skills

Marketing experience

B2B marketing

Cross-functional collaboration

Communication

Project management

Analytical thinking

Education

Undergraduate degree or technical discipline

Tools

Excel

Word

PowerPoint

Job description

ADI Global Distribution is seeking a Product Marketing Manager to lead GTM strategy and cross-functional collaboration for new product introductions in its security, AV, and smart living portfolio. You will shape messaging, positioning, and demand generation while aligning with audience needs, brand strategy, and the customer buying journey.

The role requires proven B2B marketing experience, excellence in communication and project management, and the ability to drive initiatives across multiple