GTM Retention Strategy Lead

Nrg Bluewater Wind; Houston (TX); Hybrid; USD 120,000 - 170,000; Full time

Job summary

NRG Consumer in Houston is seeking a Go-To-Market Retention Strategy Manager to lead customer retention, engagement and loyalty programs that drive lifetime value. You will translate insights into actionable GTM plans, shape communications, and oversee cross-functional initiatives across Marketing, Analytics and Operations.

You will develop segmentation, value propositions, and channel strategies for retention campaigns, own the calendar of retention initiatives, and report results to leadership

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 5–7 years of experience in strategic marketing, go-to-market strategy, customer lifecycle management or business strategy.
• Experience in energy, subscription-based, consumer services or related industries.
• Experience developing GTM strategies for consumer-facing products, services or programs.

Responsibilities

• Develop and lead GTM retention strategies informed by customer insights, loyalty drivers and business objectives.
• Define customer segmentation, targeting, value propositions and channel strategies for retention campaigns.
• Build strategic frameworks linking member benefits to retention outcomes.
• Partner with Marketing and Operations to integrate benefits into campaigns with measurable impact.
• Lead cross-functional GTM planning and execution across owned channels (email, app, web, agents).
• Own retention calendar, activation plans, and readiness for launches.
• Prepare performance reports and optimization recommendations for leadership.

Skills

Retention strategy

GTM planning

Cross-functional leadership

Customer insights

Data analytics

Communication

Project management

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Job description

NRG Consumer in Houston is seeking a Go-To-Market Retention Strategy Manager to lead customer retention, engagement and loyalty programs that drive lifetime value. You will translate insights into actionable GTM plans, shape communications, and oversee cross-functional initiatives across Marketing, Analytics and Operations.

You will develop segmentation, value propositions, and channel strategies for retention campaigns, own the calendar of retention initiatives, and report results to leadership