Growth Marketing Lead: Engagement & Retention

PNC; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits

Total Rewards program

Job summary

PNC is seeking a Marketing Lead to shape retention and growth initiatives across the customer lifecycle. This role focuses on building scalable engagement programs, leveraging insights, and coordinating with product, analytics, and marketing teams to deliver measurable results.

The ideal candidate will have a strategic yet hands-on approach, translating opportunities into market-ready programs, and working across a matrixed organization with speed and precision.

Qualifications

• Requires university degree with 5+ years of relevant experience.
• Experience in retention, lifecycle, CRM, or growth marketing.
• Ability to influence through cross-functional collaboration and data-driven decisions.

Responsibilities

• Define, build, and scale engagement and retention strategies to advance growth.
• Develop lifecycle programs leveraging customer insights, experimentation, and measurement to drive business results.
• Translate insights into action and collaborate with product, analytics, and marketing teams.

Skills

Retention Marketing

Lifecycle Marketing

CRM

Growth Marketing

Cross-functional Collaboration

Education

Bachelor's degree

Job description

PNC is seeking a Marketing Lead to shape retention and growth initiatives across the customer lifecycle. This role focuses on building scalable engagement programs, leveraging insights, and coordinating with product, analytics, and marketing teams to deliver measurable results.

The ideal candidate will have a strategic yet hands-on approach, translating opportunities into market-ready programs, and working across a matrixed organization with speed and precision.