Retention Marketing Lead: GTM, Experiments & Adoption

Strava; New York (NY); Hybrid; USD 125,000 - 135,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Strava is seeking a Lifecycle/Growth Marketing professional to own the Retention bridge between Product Marketing and Lifecycle Marketing. You’ll translate GTM briefs into scoped plans, design end-to-end campaigns, and run launches in our martech stack from day one.

You'll work closely with lifecycle marketers to integrate GTM opportunities into existing programs or build new ones, with a hands-on approach across Iterable, Braze, and Kevel.

Qualifications

• 4-6 years of hands-on experience across growth, lifecycle, or product marketing.
• Ability to design and run experiments with clear success metrics.
• Excellent project management, coordinating multiple launches end to end.

Responsibilities

• Represent Retention in GTM forums with PMM, MarTech, and Data; scope plans and define metrics.
• Design and run end-to-end GTM experiments and manage launches from creative handover to post-campaign analysis.
• Translate briefs into target audiences with MarTech to size launches accurately.
• Bridge PMM, MarTech, and Engineering to enable data flow into comms systems and launch campaigns.
• Apply PMM tiering to run repeatable launches and measure against benchmarks.
• Support seasonal/brand campaigns with owned-channel strategy and execution.

Skills

Growth marketing

Lifecycle marketing

Experiment design

Project management

Cross-functional collaboration

Marketing automation

Tools

Iterable

Braze

Kevel

Job description

Strava is seeking a Lifecycle/Growth Marketing professional to own the Retention bridge between Product Marketing and Lifecycle Marketing. You’ll translate GTM briefs into scoped plans, design end-to-end campaigns, and run launches in our martech stack from day one.

You'll work closely with lifecycle marketers to integrate GTM opportunities into existing programs or build new ones, with a hands-on approach across Iterable, Braze, and Kevel.