Senior Director, GTM & Marketing Strategy (Remote)

SHI; Richmond (VA); Remote; USD 200.000 - 230.000; Vollzeit

Benefits dieser Stelle

Diversity commitment

Professional growth opportunities

Health benefits

World-class facilities & technology

Zusammenfassung

SHI is seeking a Sr. Director - GTM & Marketing Strategy to lead go-to-market and marketing initiatives that accelerate revenue growth. You will collaborate with executives to define strategy, allocate investments, and ensure scalable execution.

The role blends strategy, analytics, and execution to drive measurable business impact. The ideal candidate will have deep expertise in GTM strategy, marketing planning, and transformation leadership, translating market signals into actionable,

Qualifikationen

• Bachelor’s degree or equivalent required
• 8-10 years of experience in Marketing, Communications, or a relevant area
• Proven success leading strategic planning, transformation initiatives, or large-scale marketing programs
• Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement
• Experience in demand generation and optimizing marketing investment strategies
• Proven ability to influence executive stakeholders and translate complex insights into actionable strategies

Aufgaben

• Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth
• Partner with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives
• Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks and governance
• Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing opportunity, impact, and ROI
• Leverage analytics and market insights to guide data-driven decisions and optimize marketing investment strategies
• Act as a strategic connector across cross-functional teams to ensure alignment between long-term strategy and day-to-day execution
• Lead development of executive-level narratives, presentations, and recommendations to influence senior stakeholders
• Establish and evolve KPI frameworks and attribution methodologies to connect GTM strategies to business outcomes
• Drive market, competitive, and customer analysis to identify growth opportunities and transformation areas
• Champion adoption of AI-driven insights to enhance GTM effectiveness and efficiency
• Build and scale repeatable strategic planning and evaluation frameworks across the organization

Kenntnisse

GTM strategy

Marketing planning

Data analytics

Executive communication

Leadership

Ausbildung

Bachelor's degree

Jobbeschreibung

SHI is seeking a Sr. Director - GTM & Marketing Strategy to lead go-to-market and marketing initiatives that accelerate revenue growth. You will collaborate with executives to define strategy, allocate investments, and ensure scalable execution.

The role blends strategy, analytics, and execution to drive measurable business impact. The ideal candidate will have deep expertise in GTM strategy, marketing planning, and transformation leadership, translating market signals into actionable,