GTM Lead: Ad Product Launch & Enablement (Hybrid NYC)

Liquor.com; New York (NY); Hybride; USD 110 000 - 130 000; Plein temps

Résumé du poste

Shoptalk seeks a GTM Manager, Ad Product Commercialization in New York City. You will bridge product capabilities with sales execution, owning the Ad Product Catalog and driving cross-functional alignment across product, sales, brand marketing, and revenue operations.

This role also leads GTM pipeline programs and trains revenue teams on product configurations. You will act as the local expert for NYC-based Sellers and Account Strategists, translating complex ad product mechanics into actionable

Qualifications

• Bachelor's degree or equivalent experience required.
• 4–7 years in ad product operations, go-to-market strategy, or related fields.
• Experience launching cross-functional product initiatives and commercialization efforts.
• Experience supporting revenue teams in digital advertising or SaaS environments.

Responsabilités

• Govern the Ad Product Catalog: maintain specs, packaging rules, pricing, and constraints for NYC teams.
• Lead GTM program management: coordinate timelines, briefs, and training for revenue teams.
• Analyze field adoption and yield: identify top performing packages and gather feedback for iterations.

Connaissances

Relationship Building

Program Management

Product Literacy

Data Curiosity

Formation

Bachelor's degree in Business/Marketing/Advertising/Media

Description du poste

Shoptalk seeks a GTM Manager, Ad Product Commercialization in New York City. You will bridge product capabilities with sales execution, owning the Ad Product Catalog and driving cross-functional alignment across product, sales, brand marketing, and revenue operations.

This role also leads GTM pipeline programs and trains revenue teams on product configurations. You will act as the local expert for NYC-based Sellers and Account Strategists, translating complex ad product mechanics into actionable