Product Marketing Manager - GTM for Ad Tech & Data (Hybrid)

NBCUniversal; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Job summary

A leading media and entertainment company seeks a Manager, Product Marketing to support the go-to-market strategy for advertising products. The role requires over 4 years of experience and strong communication skills, focusing on collaboration with Product, Strategy, and Sales Enablement teams. Responsibilities include developing marketing collateral, conducting market research, and tracking product marketing KPIs. This is a full-time hybrid position based in New York.

Qualifications

• 4+ years of experience in product marketing, digital advertising, or media technology.
• Familiarity with advertising platforms such as SSPs, DSPs, CDPs, and retail media networks.
• Strong written and verbal communication skills with the ability to simplify complex topics.
• Demonstrated experience supporting GTM strategy and cross‑functional product launches.
• Highly organized, detail‑oriented, and capable of managing multiple priorities.

Responsibilities

• Support GTM strategy for key advertising products and capabilities.
• Develop internal and client‑facing collateral for marketing.
• Collaborate cross‑functionally to ensure consistent messaging.
• Conduct market and competitive research.
• Track and report on product marketing KPIs.
• Assist with sales training and internal enablement.

Skills

Product marketing

Digital advertising

Media technology

Communication skills

Organizational skills

Tools

PowerPoint

Google Slides

Salesforce

Monday.com

Job description

A leading media and entertainment company seeks a Manager, Product Marketing to support the go-to-market strategy for advertising products. The role requires over 4 years of experience and strong communication skills, focusing on collaboration with Product, Strategy, and Sales Enablement teams. Responsibilities include developing marketing collateral, conducting market research, and tracking product marketing KPIs. This is a full-time hybrid position based in New York.